Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
Despite a stutter in 2022 (13% growth vs 30% in 2021), caused by the prior year’s strong performance, price compression, consumer churn and a more uncertain macro environment, the legal cannabis market is expanding rapidly, as wider legalisation and…
E-commerce continued to see positive growth in Latin America in 2022, in spite of the recent massive sales spike already seen in 2020 due to COVID-19 restrictions. Further growth is also expected in the coming years, given the now expanded customer…
Functional beverages are undergoing an evolution beyond their traditional focus areas like hydration and energy to a wider array of more targeted, niche interests. The best way to understand this transition is through the need states framework, which…
Global consumers are struggling with the cost of living crisis, as inflation remains high while household income growth lags. Consumers are adopting recessionary habits, such as trading down and being more selective in their spending. Rather than…
As the world emerges from the COVID-19 pandemic, online marketplaces are well-placed to continue their run of success in the dynamic e-commerce channel. This briefing analyses two major trends (Logistics and Unique Selling Proposition (USP)) that are…