Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
A renewed focus has been placed on brand transparency, driven by a range of factors, including digitalisation, globalisation, ethical consumerism and the Coronavirus pandemic. As more consumers research products online, digital solutions will be…
Ageing is one of the most important drivers of demand for the eyewear industry. This is especially the case in mature markets, many of which drive a sizeable share of global revenues, given their ageing demographic profile. Despite the combination of…
Bottled water makes up over two-thirds of the soft drinks market in the Middle East and Africa and will continue to dominate over the foreseeable future. Demand is high due to a scarcity of clean water, particularly in rural areas, with bulk buying…
One long term impact of the COVID-19 pandemic is likely to be a realignment of consumer health priorities, particularly in the area of immune-support. Beverages and liquid tonics can be a natural, convenient format for necessary micronutrients and…
Coronavirus (COVID-19) has had an unprecedented impact on food and nutrition, an industry that was already in a continuous pattern of change. Through extensive worldwide research, a series of Strategic Themes reshaping the global market had…