World

Consumers’ experience over the last two years has shown them that cooking at home can be healthier and cost effective. However, cooking at home is time consuming. Brands are responding to this with continuous innovations to enable the preparation of…

Based in Switzerland, Givaudan is one of the leading companies in flavours and fragrances worldwide. The company sells ingredients for packaged food, beverages, nutraceuticals, home care, personal care, fabric care and oral care. Givaudan has been…

Rail is in the spotlight, attracting investment in the wake of pandemic-driven disruption in air travel and accelerating support for sustainable development across Europe. Meanwhile, travel companies, retailers, and foodservice operators are building…

To stay ahead of changing consumer priorities and values, companies must embrace megatrend analysis. To do so effectively, they must see the full picture and understand the social, economic, technological and environmental factors which underpin…

In the phygital era, adidas has capitalised on digital engagement to better understand consumers and their needs. This level of insight has empowered the company to innovate not only by launching new products, but also to rethink channels, launching…