Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
BlaBlaCar is a shared mobility service that operates in 22 countries. Carpooling is the company’s core business, but it has recently expanded into scooter and bus services. Its expansion has relied on acquiring mobility providers in new regions for…
Starbucks is the leading player in specialist coffee and tea shops worldwide, with more than 33,000 outlets in 84 markets. The company has a wide geographic spread, thanks to its network of strategic licensed relationships, which enables it to…
Based in Switzerland, Givaudan is one of the leading companies in flavours and fragrances worldwide. The company sells ingredients for packaged food, beverages, nutraceuticals, home care, personal care, fabric care and oral care. Givaudan has been…
In the phygital era, adidas has capitalised on digital engagement to better understand consumers and their needs. This level of insight has empowered the company to innovate not only by launching new products, but also to rethink channels, launching…
The globally active discounter chain Aldi has opened new markets in recent years and shown strong growth especially outside its home country. Despite strong competition, some of which has been established for decades, Aldi has been able to gain a…
After a difficult year for overall beauty and personal care in 2020, when Johnson & Johnson (J&J) saw sales dip slightly, in spite of strong hygiene-driven growth in its oral care operations, the company recorded a better performance in 2021 as its…
Panasonic is a clear leader in Japan. However, its presence overseas is limited compared to other appliance giants. Panasonic is one of the leading players in Southeast Asia in multiple categories such as Split Air Conditioners and Hair Care…
Sony Interactive Entertainment (SIE) is the gaming and digital entertainment arm of Sony Corp, formerly known as Sony Computer Entertainment (SCE). Sony has reorganised its business portfolio over time to better reflect how the company currently…
ADM has extensive capabilities in producing ingredients from agricultural origination to distribution and a wide product portfolio in nutrition tapping into the latest consumer trends. This has enabled the company to position better in key growth…
Serta Simmons Bedding is one of the precursors of the sleep ecosystem in North America. This ecosystem looks beyond the bed and into sleep behaviours and how to improve the consumers’ quality of life. The ecosystem allows for companies to partner…