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World

Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

Staple Foods: Half-Year Update H1 2023

Jul 2023

This half-year review of Euromonitor International’s Staple Foods data provides analysis of the biannual update to Euromonitor International’s Forecast Model (FM), alongside the quarterly update to the Macro Model, offering insight into the most…

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Strategy Briefing

Sponsorship in Women’s Football

Jul 2023

Now is the time for investment in women’s football. The rate of growth of women’s football shows the further expansion that is on the horizon while the obstacles the game still faces provide key opportunities for sponsors to get in at the ground…

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Strategy Briefing

Blurring Wellness Concepts

Jul 2023

The long-standing movement towards marketing and formulating around “wellness” continues to deepen, as companies across consumer goods experiment with using this concept to attract consumers. This briefing identifies the factors behind the blurred…

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Strategy Briefing

Identifying Key Retail Partners for Brands to Expand E-Commerce Sales

Jul 2023

As the world moves beyond COVID-19, fast-moving consumer goods (FMCG) brands must navigate a reality in which e-commerce growth has slowed dramatically from the lofty heights of the pandemic. Using insights obtained from Euromonitor International’s…

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Strategy Briefing

Where Consumers Shop for Home Care

Jul 2023

This report explores retailing shifts in the home care industry over the period 2017 to 2022, which includes the impact of rising global inflation rates and the post-COVID-19 pandemic scenario on store-based retail and non-store channels, including…

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Strategy Briefing

Unpacking the E-Commerce Strategies of Kenvue, Nestlé and Unilever

Jul 2023

While e-commerce growth rates are normalising, the online channel remains a key one for brands, as retail becomes omnichannel. Riding this wave entails more than distribution. Brands must have a comprehensive digital shelf strategy, encompassing…

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Global Company Profile

Mars Inc in Pet Care

Jul 2023

Mars, global leader in pet care, is well positioned to serve value- and quality-conscious consumers with its economy and premium brands. While the US is the largest market for Mars, emerging markets offer growth opportunities in the future due…

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Strategy Briefing

Positioning Premium Food in Asia

Jun 2023

This report analyses how premiumisation is adopted in Asian food markets – a strategy to draw value growth in a challenging economic environment. Distilling consumer motivations to spend and key categories that show persistent growth despite unit…

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Strategy Briefing

Cooking Ingredients and Meals: Half-Year Update H1 2023

Jun 2023

Inflationary pressure, supply chain issues and the cost of living crisis have put pressure on retail prices, making it challenging for companies to cover costs and retain consumer loyalty.

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Strategy Briefing

Retail Shifts in Latin American Fashion

Jun 2023

Fashion sales in Latin America have surpassed pre-pandemic levels by 2022, driven mainly by price increases due to high inflation. E-commerce grew strongly to become the second largest channel, but consumers in the region are still more inclined to…

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Strategy Briefing

Self-Care at Home

Jun 2023

Self-care at home, as an aspect of the wellness trend, needs to be evaluated as a strategic planning priority as this will sit alongside sustainability long term as a core value pillar. This topic accelerated over the pandemic and keeps accelerating…

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Strategy Briefing

Affordability, Value and the Cost of Living: Cities as Hubs of Consumer Spending

Jun 2023

Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…

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Strategy Briefing

A New Era for Frozen Food

Jun 2023

The effects of the pandemic are melting away and, with them, some of the customers who turned to the resurgent frozen food category in 2020; however, the prospects for frozen are potentially bright in the long term, above all thanks to a strong…

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Strategy Briefing

Consumer Appliances: Half-Year Update H1 2023

Jun 2023

Companies face numerous challenges in 2023 after recent record-breaking sales. They include weakened demand, high interest rates on debts, and tighter consumer credit conditions. Elevated inventory levels are also of concern.

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Strategy Briefing

Top 10 Global Consumer Trends 2023: Expert Opinions and Trend Manifestation

Jun 2023

Every year, Euromonitor International identifies emerging and fast-moving trends that are expected to gain traction in the year ahead. These trends highlight shifts in consumer values and priorities and related changes in behaviour which disrupts…

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Strategy Briefing

Where Consumers Shop for Beauty and Personal Care

Jun 2023

Beauty and personal care sales fell in 2022, amid strong inflationary pressure. Consumers are looking for convenience and are decreasingly channel loyal. In this scenario, retailers have widely adopted omnichannel strategies. E-commerce has seen…

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Strategy Briefing

Back from the Boom: E-Commerce Opportunities Amid Uncertainty

Jun 2023

As e-commerce growth rates slow from historic highs, the online channel is no longer a rising tide for all categories and brands. While potential exists with e-commerce accounting for 50% of retail’s expected growth in the next five years, retailers…

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Strategy Briefing

Hot Drinks: Half-Year Update H1 2023

Jun 2023

The hot drinks industry continues to confront the challenges caused by global increases in input costs. Questions surrounding pricing strategies will be the major story of 2023 as commodity costs moderate and consumers beset by the rising cost of…

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Strategy Briefing

Jewellery in Asia Pacific

Jun 2023

Following jewellery sales’ strong rebound in 2021 from the pandemic-induced steep decline seen in 2020, the re-emergence of COVID-19 in China resulted in a slowdown in the regional performance in 2022, with a return to 2019 sales levels not now…

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Strategy Briefing

Sipping in Style: Flavour Trends in European Beverages

Jun 2023

Although promotions continue to be a pivotal factor in influencing beverage sales, the consistent rotation of flavours can yield a similar impact. The transformation of flavours is driven by the demands of modern consumers and can significantly…

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Strategy Briefing

Shifting Habits: Drinking Occasions and Channel Mix

Jun 2023

Drinking occasions, socialising and beverage channel behaviours across alcohol, soft drinks and hot drinks will be shaped by a new and less familiar balance of personal health, moderation, intoxication and community engagement. This report explores…

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Strategy Briefing

Travel: Quarterly Statement Q2 2023

Jun 2023

Travel Quarterly Statement for Q2 2023 reveals that there has been an impressive rebound in tourism demand, but is now moderating as the cost of living crisis, with persistently high inflation, is taking its toll on consumers’ spending on…

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Strategy Briefing

The Evolution of Health-Conscious Eating

Jun 2023

Consumers are embracing holistic lifestyles, prioritising a nourishing diet that promotes physical and mental wellbeing. As a result, the demand for functional ingredients targeting the gut-brain axis and specific need states like memory, stress and…

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Strategy Briefing

Apparel and Footwear: Half-Year Update

Jun 2023

Global economic growth is forecast to slow in 2023, as businesses and consumers remain constrained by the adverse combination of persistent inflation and high interest rates. This will impact sales for the fashion industry, as consumers are generally…

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Strategy Briefing

Where Consumers Shop for Apparel and Footwear

Jun 2023

The apparel and footwear industry rebounded in 2021 but faced challenges in 2022 due to ongoing COVID-19 effects and macroeconomic disruptions. Offline retail maintains its importance alongside e-commerce, as consumers demand seamless integration of…

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Global Company Profile

Ball Corp in Packaging

Jun 2023

Ball Corp is the leading manufacturer of metal beverage can packaging globally. The company has a particularly strong presence in the Americas and Europe, although it could benefit from further expansion in the Asia Pacific region. It is well…

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Global Company Profile

SC Johnson & Son Inc in Home Care

Jun 2023

Amid high inflationary pressure and economic uncertainty in markets around the globe, the home care industry is also facing a deceleration in sales growth due to a softening of pent-up demand after the pandemic. SC Johnson’s growth potential within…

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Strategy Briefing

World Market for Retail Tissue

Jun 2023

The joint factors of high inflation, elevated unit prices and strained supply chains became significant challenges for retail tissue, resulting in a deceleration of growth in 2022. As prices increase further, consumers are forced to make more…

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Strategy Briefing

World Market for Consumer Foodservice

Jun 2023

The foodservice industry has navigated substantial challenges recently, encompassing the impacts of the COVID-19 pandemic, geopolitical conflicts, and disruptions in the supply chain. Driven by global inflation, the industry aims to restore value…

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Strategy Briefing

Regulatory Dynamics in Nicotine and Cannabis

Jun 2023

The impact of regulation across both the tobacco and the cannabis industries is immense, with the former experiencing ever tightening frameworks, often even on newer, less harmful forms of consumption, and the latter going through a period of rapid,…

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Strategy Briefing

Where Consumers Shop for Hot Drinks

Jun 2023

Over the review period, both offline and e-commerce retail channels witnessed notable growth in response to increased demand for hot beverages prompted by the pandemic. This surge in demand had a significant impact on hot beverage trends across…

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Strategy Briefing

Away From Animals: Plant-Based, Cell-Cultured and More

Jun 2023

This umbrella report analyses Euromonitor International’s strategic theme Away From Animals: Plant-Based, Cell-Cultured and More, looking at the hot topics Analogues for Animal-Based Food, New Plant-Based Frontiers, Cell-Cultured Food and Plant-Based…

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Strategy Briefing

Next-Generation Customer Loyalty

Jun 2023

Customer loyalty is transforming due to changing consumer preferences, technological advances and the e-commerce boom. Reinvigorating loyalty programmes in this new digital and experience-led economy requires brands to be equipped with the right…

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Strategy Briefing

Transforming Women’s Health: Empowering Women Through the Life Cycle

May 2023

With advances in women’s health accelerating, commercial prospects are becoming a firm proposition for business. Embracing women’s wellness through dedicated solutions that cater for unique needs requires a holistic outlook factoring in an integrated…

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Strategy Briefing

Consumer Electronics: Half-Year Update H1 2023

May 2023

Sales of consumer electronics were negatively impacted as consumers cut down on discretionary purchases as prices of electronics products escalated despite the economic uncertainties.

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Global Company Profile

adidas Group in Apparel and Footwear

May 2023

Due to innovative products across price points and global reach, adidas remains second in apparel and footwear. It faces challenges from competitors new and old, while dealing with crisis of its own. The German sportswear powerhouse addresses these…

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Strategy Briefing

Sustainable Travel Index: Ramping Up Action for Positive Change

May 2023

The latest Sustainable Travel Index reveals that progress has been made, with Latin American destinations moving up the ranking whilst Europe dominates the leaderboard. The question is whether consumers will pay for sustainable travel features in…

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Strategy Briefing

Voice of the Consumer: Lifestyles Survey 2023: Key Insights

May 2023

Voice of the Consumer: Lifestyles Survey 2022: Key Insights report offers valuable insights into global consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and…

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Strategy Briefing

Uncovering C-Beauty: Growth Strategies and Market Outlook

May 2023

C-beauty brands outperformed the market in China in the last five years, particularly in skin care and colour cosmetics. Benefiting from strong digital capabilities and marketing strategies, C-beauty is winning younger consumers. However, the…

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Strategy Briefing

Full-Service Restaurants in Western Europe

May 2023

This regional briefing examining Full-Service Restaurants (FSR) in Western Europe arrives at a timely moment. Full-Service Restaurants are emerging from the pandemic, which had a huge negative impact, but the recovery is facing several other major…

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Strategy Briefing

What’s Happening in Tobacco? Q1 2023

May 2023

This report examines the main news related to the tobacco industry for the first quarter of 2023. It covers key legislative announcements alongside prevalence surveys, mergers and acquisitions, company strategies, new product launches and other…

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Strategy Briefing

Building Brand Loyalty in Latin America

May 2023

Customer loyalty in Latin America is evolving amid the evolving consumer preferences and needs. Players must embrace regional macroeconomic, social and consumer specifics to be able to withstand the increasing competition. Embracing technological…

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Strategy Briefing

Fintech’s Next Phase

May 2023

“Fintech’s next phase” refers to the greater integration of fintech with commerce. Fintech companies are innovating to increase access to financial products and services, improve the security of payments, increase funding, and enhance the merchant…

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Strategy Briefing

Global Inflation Tracker: Q2 2023

May 2023

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although volatility in the energy markets and faster consumption growth in China are among the key risks that could increase inflation.…

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Global Company Profile

Nike Inc in Apparel and Footwear

May 2023

Nike Inc remains the world’s largest player in apparel and footwear despite inflationary pressures in 2022. Its success is attributed to the Consumer Direct Offense and Acceleration strategies, while sustainability and female empowerment initiatives…

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Strategy Briefing

Asia Pacific Consumer Trends: How Self-love and Individuality are Taking Centre-stage

May 2023

The Asian consumer is changing. Traditional values that served the collective in terms of both society and the family are on the wane, with COVID-19 lockdowns accelerating a new focus on individualism and the self. This report explores how Asian…

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Strategy Briefing

Facing Plant-Based Challenges: Health, Price and Taste

May 2023

A host of challenges to the plant-based alternatives market have seen sales stalling or slowing across some markets, and major producers are reframing their expectations – or exiting altogether. With price, health credentials and taste in the frame,…

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Strategy Briefing

Upcoming Trends in Fmcg Packaging Legislation

May 2023

Legislative action is proving necessary to move packaging in a more sustainable direction, leading governments across the world to implement a wide variety of new laws aimed at reducing packaging waste and promoting a circular economy. This includes…

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Strategy Briefing

Retailer Corporate Strategies in Marketplaces

May 2023

As the world emerges from the COVID-19 pandemic, online marketplaces are well-placed to continue their run of success in the dynamic e-commerce channel. This briefing analyses two major trends (Logistics and Unique Selling Proposition (USP)) that are…

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Strategy Briefing

Affordability, Value, and the Cost of Living

May 2023

Global consumers are struggling with the cost of living crisis, as inflation remains high while household income growth lags. Consumers are adopting recessionary habits, such as trading down and being more selective in their spending. Rather than…

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