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Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

Alcoholic Drinks: Half-Year Update H1 2023

Jan 2024

While the alcoholic drinks industry’s resilience in the face of permacrisis has driven the post pandemic recovery narrative up to early 2023, significant macroeconomic headwinds are finally and inevitably taking a toll. With growth slowing,…

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Strategy Briefing

Dairy Products and Alternatives in Middle East and Africa

Jan 2024

There is an intriguing dichotomy at play in dairy products and alternatives in Middle East and Africa, with value for money particularly important for many consumers given the current inflationary environment. At the same time, particularly among…

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Strategy Briefing

Elevating the New Luxury Travel Experience

Jan 2024

The luxury travel landscape has been transformed, driven by digital and sustainable innovation, changing consumer values and wealth expansion. It is vital to understand the new face of luxury travellers that is ever-more diverse, demanding and…

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Strategy Briefing

Affordability, Value, and the Cost of Living: Beyond Price Tags in Consumer Goods

Jan 2024

After decades of low inflation, consumers are grappling with rising living costs, prompting shifts in priorities and preferences. This report delves into four major consumer goods industries – apparel, beauty and personal care, drinks, and food – to…

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Strategy Briefing

World Market for Eyewear

Jan 2024

Eyewear was on an upward trend in 2023. The resurgence of travel post-pandemic, coupled with heightened consumer interest in eye health amid vision challenges such as myopia, presents opportunities for players. Going into 2024, businesses and…

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Strategy Briefing

World Market for Health and Wellness

Dec 2023

As consumer awareness about diet impact on their health increases, health and wellness product demand gets stronger. Nevertheless, different consumer needs lead to stronger market fragmentation, and, for companies playing in this market, navigating…

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Strategy Briefing

Consumer Packaging Strategies: Adapting to Cost Pressures

Dec 2023

The consumer packaging value chain is challenged by raw material prices and high operating costs. Brands can employ pack innovation strategies, to reduce the impact of price rises and preserve consumer affordability, ranging from adopting…

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Strategy Briefing

Global Market Overview of Wheat

Dec 2023

The global wheat market in 2023 has seen a recovery in supply, following tight global supply and skyrocketing wheat prices in 2022 resulting from the onset of the war in Ukraine. Increased wheat exports from Russia, readjustments of supply chains and…

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Strategy Briefing

Dairy Products and Alternatives in Latin America

Dec 2023

In spite of rising costs and prices in recent years, sales of dairy products and alternatives have continued to grow in real value terms in Latin America. The essential nature of products like cheese has helped maintain demand for them, while sales…

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Strategy Briefing

Dairy Products and Alternatives in Asia Pacific

Dec 2023

After the pandemic resulted in declining sales in China in both 2020 and 2022, the macroeconomic challenges this country was experiencing meant sales continued falling in 2023. With China being the region’s biggest market, this was impacting the…

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Strategy Briefing

Food, Beverages and Tobacco Global Industry Overview

Dec 2023

The briefing examines how the food, beverages and tobacco industry is performing globally and in the largest countries in terms of food, beverages and tobacco output. The report also provides data for production, market size, imports, exports,…

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Strategy Briefing

Snacks in Western Europe

Dec 2023

Western European snacks sales were relatively unaffected by the pandemic, other than showing a slight demand spike in retail value terms when COVID-19 hit the region in 2020. However, high inflation in the post-pandemic period negatively impacted the…

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Strategy Briefing

New Economic Reality: Navigating High Interest Rates

Dec 2023

Following a decade of low borrowing costs, businesses and consumers now face increasing financial pressure due to a surge in interest rates in 2023. High interest rates have far-reaching consequences on economies, businesses and households, impacting…

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Strategy Briefing

Competitor Strategies in Apparel and Footwear

Dec 2023

Global inflation continues impacting the apparel and footwear industries. Rising production costs, driven by increased prices of raw materials and transportation, have led to higher retail prices. This inflationary pressure is straining purchasing…

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Strategy Briefing

Forestry, Wood and Paper Global Industry Overview

Dec 2023

This briefing examines how the forestry, wood and paper industry is performing globally and in the largest countries in terms of forestry, wood and paper output. The report also provides data for production, market size, imports, exports, industry…

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Strategy Briefing

Competitor Strategies in Tissue and Hygiene

Dec 2023

Tissue and hygiene players face a challenging environment of tighter consumer spending. Volume declines and softness are recurring themes that are forcing market players to reassess their priorities. Those banking on premiumisation, the blurring…

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Strategy Briefing

Global Overview of the Business Services Industry

Dec 2023

This analysis explores the trends in the business services industry, assessing its performance in major global economies. It covers essential data such as production metrics, market size, import and export figures, industry expenses, profitability…

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Strategy Briefing

Global Overview of the Textile and Leather Products Industry

Dec 2023

This briefing examines how the textile and leather products industry is performing globally and in the largest countries in terms of textile and leather products output. The report also provides data for production, market size, imports, exports,…

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Strategy Briefing

Sugar Reduction and Soft Drinks in 2023

Dec 2023

Sugar reduction will remain among consumers’ top dietary priorities and a central challenge for both global beverage producers and regulators in 2024. This report explores the progress made in reducing sugar in soft drinks, examining Euromonitor…

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Strategy Briefing

Voice of the Consumer: Cannabis Survey 2022

Dec 2023

The cannabis industry has been evolving in distinct paces around the world, with different dynamics across the CBD, medical and adult-use segments. In such context, it is vital to understand the current and potential consumers in more depth. This…

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Strategy Briefing

Snacks in Latin America

Dec 2023

After the sales decline seen in 2020, due to the restrictions implemented when COVID-19 hit the region, Latin America has since been recording positive volume and value growth. While new regulations are being introduced across the region that require…

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Strategy Briefing

Snacks in Middle East and Africa

Dec 2023

Healthy growth rates were recorded in both volume and value terms in the Middle East and Africa snacks market in 2023. This followed stagnating volume sales and a decline in real value terms in 2022, when consumers in many countries were seeing their…

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Strategy Briefing

Snacks in Asia Pacific

Dec 2023

After a return to healthy growth in 2021, following the pandemic-induced decline in 2020, snacks sales were again negatively impacted by COVID-19 in 2022, as case numbers spiked in China, the region’s biggest market. However, although volume sales…

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Strategy Briefing

Alcoholic Drinks in Western Europe

Dec 2023

The on-trade continued its recovery in the Western European alcoholic drinks market in 2022. However, it still has some ground to make up after the losses inflicted by the COVID-19 restrictions in 2020. The off-trade, after seeing a demand spike in…

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Strategy Briefing

Competitor Strategies in Toys and Games

Dec 2023

The global toys and games market is projected to grow 17% over the forecast period driven by middle-class households in Asia Pacific and Latin America. Manufacturers are also driving innovation in personalisation, digitalisation, kidults and…

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Strategy Briefing

Global Market Overview of Pulp

Dec 2023

The briefing examines how the pulp commodity performs globally and in the largest countries in terms of supply and production. The report also provides data and analysis on pulp price dynamics, as well as trends across key commodity-consuming…

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Strategy Briefing

World Market for Staple Foods

Dec 2023

This report offers a global overview of staple foods, highlighting major trends and developments. While global inflationary pressures have recently posed severe challenges to retail volume sales of staple foods, over the forecast period the industry…

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Strategy Briefing

Where Consumers Shop for Snacks

Dec 2023

The global snacks markets grew in 2023, despite negative external factors, such as high inflation, the impact of the war in Ukraine on supply chains, climate change and currency devaluations. Supermarkets and small local grocers lead store-based…

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Strategy Briefing

Global Market Overview of Steel

Dec 2023

The briefing examines how the steel commodity is performing globally and in the largest countries in terms of supply and production. The report also provides data and analysis on steel price dynamics, as well as trends across key commodity consuming…

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Strategy Briefing

Customer Loyalty Ecosystems

Dec 2023

Customer loyalty ecosystems are quickly becoming a popular format for loyalty programmes. Ecosystems either connect the loyalty programmes of brands within one company or the loyalty programmes of separate companies. Ecosystems offer multiple…

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Strategy Briefing

Africa’s Fashion: A Tale of Diversity

Dec 2023

This briefing explores the forces driving apparel demand and supply in Sub-Saharan Africa, which has historically been a protected market, with tariffs, quotas and bans. It discusses how market routes, supply chains and competition have evolved. A…

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Strategy Briefing

Top 100 City Destinations Index 2023

Dec 2023

Euromonitor International’s Top 100 City Destinations Index 2023 uncovers the leading city players which have improved their economic and business activity, support thriving tourism infrastructure and performance, and show great potential for…

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Strategy Briefing

Supply Chain Optimisation: Making Manufacturing More Sustainable

Nov 2023

This briefing provides insight into the Sustainable Manufacturing trend, exploring the manufacturing sectors with the greatest environmental impact, solutions to improve the sustainability of the manufacturing sector, and potential hurdles that…

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Strategy Briefing

Global Market Overview of Coffee

Nov 2023

The briefing examines how the coffee commodity is performing globally and in the largest countries in terms of supply and production. The report also provides data and analysis on coffee price dynamics, as well as analysing trends across key…

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Strategy Briefing

Sustainability in Luxury and Fashion: Time for Action

Nov 2023

In the context of climate crisis, shifting regulation and high inflation leading consumers to rethink their fashion spend, fashion and luxury market players need to review their operations to minimise their negative impact while helping to build…

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Strategy Briefing

World Market for Soft Drinks

Nov 2023

This report explores the state of the global soft drinks industry in 2023, examining category and market growth over the year. The competitive positioning of leading companies and brands within the worldwide non-alcohol drinks industry is presented,…

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Strategy Briefing

Weight Loss Drugs and the Future of Weight Management and Wellbeing

Nov 2023

2023 saw surging interest in weight loss driven by the rise of GLP-1 medications, with prescription drugs like Ozempic and Wegovy creating headlines during the year. Demand will continue to be strong in 2024, driven by the efficacy of these…

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Strategy Briefing

Global Market Overview of Milk

Nov 2023

The briefing examines how the milk commodity performs globally and in the largest countries in terms of supply and production. The report also provides data and analysis on milk price dynamics, as well as trends across key commodity consuming…

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Strategy Briefing

Global Market Overview of Cotton

Nov 2023

The briefing examines how the cotton commodity performs globally and in the largest countries in terms of supply and production. The report also provides data and analysis on cotton price dynamics, as well as trends across key commodity consuming…

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Strategy Briefing

Alcoholic Drinks in Middle East and Africa

Nov 2023

The alcoholic drinks market has made a swift recovery from the pandemic losses of 2020, returning to pre-COVID-19 sales levels already in 2022. In spite of the difficult economic situation, premiumisation continued to be seen in Nigeria, although it…

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Strategy Briefing

Alcoholic Drinks in Latin America

Nov 2023

The alcoholic drinks market has made a strong and swift recovery from the pandemic in Latin America, in spite of the difficult economic circumstances in many countries in the region. While the off-trade continued growing in recent years, the on-trade…

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Strategy Briefing

Alcoholic Drinks in Asia Pacific

Nov 2023

The regional recovery from the 2020 sales decline slowed in Asia Pacific in 2022 given the return of COVID-19 in China, the dominant country market. However, growth remained positive at a regional level in 2022 as sales were increasing everywhere in…

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Strategy Briefing

Global Inflation Tracker: Q4 2023

Nov 2023

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

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Strategy Briefing

Competitor Strategies in Home and Garden

Nov 2023

Acquisitions are focusing on reacting to shifts in demand or increasing capabilities in sustainability, which is now a key planning priority, giving glimpses of how brands will meet 2030 goals. Cross-industry efforts to attract new DIYers are…

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Strategy Briefing

Global Overview of the Pharmaceuticals and Medical Equipment Industry

Nov 2023

This briefing examines how the pharmaceuticals and medical equipment industry is performing globally and in the largest countries in terms of pharmaceuticals and medical equipment output. The report also provides data for production, market size,…

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Strategy Briefing

Sustainable Home

Nov 2023

The home cushions consumers from a mindset of resource abundance to one of short-term crisis, ultimately leading to long-term compromise. The sustainable home will be centred on the adoption of new technologies, with properties integrating reuse,…

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Strategy Briefing

Voice of the Consumer: Beauty Survey 2023 Key Highlights

Nov 2023

This visual report highlights the results of Euromonitor International's 2023 Voice of the Consumer: Beauty Survey, including the everyday beauty and personal care habits and attitudes of global consumers.

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Strategy Briefing

Competitor Strategies in Alcoholic Drinks

Nov 2023

Global alcoholic drinks volumes have almost returned to pre-pandemic levels. However, there is little respite to be found, as brand owners are now facing the prospect of slowing demand driven by prolonged macroeconomic headwinds. Looking ahead,…

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Strategy Briefing

Future of the EV: Assessing Battery and Metals Supply

Nov 2023

The transportation industry is undergoing a paradigm shift away from fossil fuels amid growing global pressures to reduce carbon emissions. The report assesses the market for EV batteries and essential metals such as lithium and cobalt and points out…

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Strategy Briefing

Embedded Finance Revolutionising Cross-Border Transaction

Nov 2023

Global cross-border transaction market is projected to exceed USD40 trillion in 2028, largely driven by trading. Fast, low cost and secure became the three key service requirements of embedded cross-border transaction solutions, while local…

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