Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
This briefing explores the forces driving apparel demand and supply in Sub-Saharan Africa, which has historically been a protected market, with tariffs, quotas and bans. It discusses how market routes, supply chains and competition have evolved. A…
Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…
During the pandemic, countries saw a restated demand for digital connectivity leading market players to accelerate their digital initiatives. Thus, the global digital landscape is expected to see shifts over the forecast period, where developed…