World

Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

Private Label: Evolution of Premium in Food and Beverages

Jan 2023

Financial instability is a favourable environment for private label development. Premium private label, while niche, offers scope to add value and increase loyalty to retailers. It also makes added-value products accessible for price-sensitive…

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Strategy Briefing

Protein-Meeting Lifestyle Demand

Feb 2023

Protein is becoming increasingly sought after due to its health benefits; with higher protein consumption being linked to overall well-being. This report explores how a growing number of manufacturers are including protein in products that are…

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Strategy Briefing

Purpose-Driven Food Consumers Target Group Developments During COVID-19

Apr 2022

The brand perception and reputation of the company is the most common reason for investing in sustainability according to Euromonitor’s Voice of the Industry survey. But what happens to this motivator during a pandemic, when values and priorities…

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Strategy Briefing

Restaurant At-home: Innovating With the Culinary Experience

Sep 2021

More than one year into the pandemic, we revisit the topic of increased home-cooking, restaurant avoidance and the way that home working moves the lunch occassion from restaurants, to the home. Learn more about the roles of Home Delivery, Ready Meals…

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Strategy Briefing

Retail in Transition: Capitalising on Future E-commerce Opportunities

Mar 2021

The digital revolution has been rewiring retail for years, leading to new business models, commerce ecosystems and channels for reaching and engaging consumers. The COVID-19 pandemic accelerated this transition, as e-commerce became the default…

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Strategy Briefing

Snackification: The Future of Occasions in a Post-Pandemic Normal

Apr 2022

Urbanisation has historically driven snackification, with snacks typically characterised by convenience and portability traits that enable on-the-go and impulse snacking moments. With “anytime, anywhere” now less dependent on storefronts and physical…

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Strategy Briefing

Special Diets: A Spotlight on Low-Carb, Keto and Paleo Diets

Oct 2022

Special diets remain an important tool for weight management. The majority of followers of keto, low-carb and paleo diets are young, educated consumers without major health issues, which makes special diets a preventative measure and a part of a…

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Strategy Briefing

Strategic Themes in Food and Nutrition: Coronavirus Update

Sep 2020

Coronavirus (COVID-19) has had an unprecedented impact on food and nutrition, an industry that was already in a continuous pattern of change. Through extensive worldwide research, a series of Strategic Themes reshaping the global market had…

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Strategy Briefing

Subscription Boxes in Western Europe: The Way to Success

Dec 2021

The growing popularity of subscription boxes has led to a rise in M&A activity and funding for subscription box start-ups. Available across industries, they target specific consumer needs through different subscription models: pure convenience,…

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Strategy Briefing

Sustainable Eating and the Environmental Cost of Food

Jul 2021

Environmental concerns over the future of the planet are changing the perspectives on food. An increasingly conscious consumer base wants products that are committed to areas like animal welfare, fighting food waste, plastic pollution, organic…

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Strategy Briefing

The “New Normal” for Consumer Goods in Sub-Saharan Africa

Jan 2021

The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…

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Strategy Briefing

The Coronavirus Era: ‘Hometainment’ and the New Experiential Consumer in Food and Nutrition

Sep 2020

Celebrations are moving away from foodservice and festivals and back into homes. This creates opportunities for experiential foods in retail. Consumers have more time than before the pandemic, and many have started cooking, creating opportunities in…

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Strategy Briefing

The Coronavirus Era: Where and How Consumers Shop in Food and Nutrition

Apr 2021

The coronavirus pandemic has significantly changed where and how consumers shop. Businesses must analyse this evolution and reshape their selling strategies accordingly. This report delves into these two important aspects of shopping, where and how,…

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Strategy Briefing

The Era of Food on Demand

Jun 2021

As consumers prepare fewer meals overall, while demanding more assistance for the ones they do, spending and brand equity will accrue to those companies providing fresh prepared meals on demand, from delivery aggregators to retailers, restaurant…

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Strategy Briefing

The Evolution of Health-Conscious Eating

Jun 2023

Consumers are embracing holistic lifestyles, prioritising a nourishing diet that promotes physical and mental wellbeing. As a result, the demand for functional ingredients targeting the gut-brain axis and specific need states like memory, stress and…

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Strategy Briefing

The Evolution of Plant-Based: Eating and Beyond

Mar 2022

The plant-based trend continues to evolve, moving beyond the obvious manifestations in food to products across apparel, consumer health, beauty and personal care, drinks and even home care. This report examines its spread and what consumers are…

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Strategy Briefing

The Fight Against Food Waste

Feb 2022

Dealing with the environmental consequences and hefty economic burden of food waste has proven to be extremely difficult in a world with finite resources and a growing population. With recent advancements in the sustainable development landscape and…

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Strategy Briefing

The Future of Food Retail: A Spotlight on E-Commerce

Nov 2021

With e-commerce accelerating in the food industry at record speed, it is now undeniable that a key strategy to gain market share in the grocery retail industry is through online channels. This report focuses on what strategies food manufacturers…

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Strategy Briefing

The Future of Functional Food and Beverages in Asia Pacific

Sep 2023

In Asia Pacific, consumer need states in food and beverages cut across physical, mental and emotional wellbeing. Food and beverage companies can unlock opportunities in addressing consumers’ health goals by utilising functional ingredients and…

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Strategy Briefing

The Future of Social Selling and Storytelling in Food

Aug 2021

Social selling has become more popular and important during the Coronavirus (COVID-19) pandemic. Social commerce has advantages for both consumers and sellers by maximising the promotional effect. For successful social selling, attractive…

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