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Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

Top 10 Global Consumer Trends 2022

Jan 2022

This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is…

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Strategy Briefing

Cheese in Latin America

Jan 2022

Retail value sales of cheese slowed markedly in 2021, following the year-earlier growth spike due to Coronavirus (COVID-19), but remained at higher levels than prior to the pandemic. Although the pandemic has hit some consumers’ disposable incomes,…

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Strategy Briefing

Cheese in Western Europe

Jan 2022

Cheese sales, after receiving significant impetus in 2020 due to Coronavirus (COVID-19), continued to grow in real value terms in 2021. Sales remain above pre-pandemic levels as consumers were still cooking and eating more at home than usual as…

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Strategy Briefing

Functional Food: Targeting Beauty and Beyond

Jan 2022

Driven by increasing awareness of holistic beauty and wellness, consumers are increasingly looking to improve their appearance via both external solutions and internal solutions through functional food. Innovation in functional ingredients to support…

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Strategy Briefing

The Fight Against Food Waste

Feb 2022

Dealing with the environmental consequences and hefty economic burden of food waste has proven to be extremely difficult in a world with finite resources and a growing population. With recent advancements in the sustainable development landscape and…

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Strategy Briefing

What's New in Plant-Based Dairy and the Future of Animal-Free

Mar 2022

From plant-made milk and yoghurt to cheese alternatives, the dairy-free space continues to see very dynamic innovation, delivering strong growth and attracting key dairy players into the space. This report analyses the consumer drivers behind the…

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Strategy Briefing

Plant-Based Eating and Alternative Proteins in Middle East and Africa

Mar 2022

Interest in plant-based eating and alternative proteins in the Middle East and Africa had been steadily rising pre-pandemic and was further accelerated by consumers looking at healthier options. The Middle East and Africa has the lowest per capita…

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Strategy Briefing

Personalisation and the Rising Demand for Individual Experience

Mar 2022

Consumer demand for personalised solutions is spreading across consumer goods and services, influenced by considerable improvements to technologies that can match consumers with outcomes, and experiences that address their wants and needs. This…

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Strategy Briefing

Competitor Strategies in Health and Wellness Packaged Food

Mar 2022

Competition in the health and wellness market is more intense than ever, as the COVID-19 pandemic has increased e-commerce use and thus the availability of smaller brands. Meanwhile, economic uncertainty has strengthened demand for private label,…

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Strategy Briefing

The Evolution of Plant-Based: Eating and Beyond

Mar 2022

The plant-based trend continues to evolve, moving beyond the obvious manifestations in food to products across apparel, consumer health, beauty and personal care, drinks and even home care. This report examines its spread and what consumers are…

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Strategy Briefing

Snackification: The Future of Occasions in a Post-Pandemic Normal

Apr 2022

Urbanisation has historically driven snackification, with snacks typically characterised by convenience and portability traits that enable on-the-go and impulse snacking moments. With “anytime, anywhere” now less dependent on storefronts and physical…

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Strategy Briefing

Purpose-Driven Food Consumers Target Group Developments During COVID-19

Apr 2022

The brand perception and reputation of the company is the most common reason for investing in sustainability according to Euromonitor’s Voice of the Industry survey. But what happens to this motivator during a pandemic, when values and priorities…

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Strategy Briefing

Environmental Sustainability Regulation: A Cross-Industry View

Apr 2022

Regulators are increasingly focused on taking action to address the environmental impact of consumer and corporate behaviour, and sustainability legislation will become an ever more prominent feature of the operating landscape for business, across…

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Strategy Briefing

Cities Household Necessities Spending Index

Jun 2022

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

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Strategy Briefing

Wellness: Longevity and the Quest for Healthy Ageing in Asia Pacific

Jun 2022

Wellness has been identified by Euromonitor International as having the furthest-reaching impact on industries and consumers in the future. This report looks at the link between rising longevity and consumers’ search for a healthy life and highlights…

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Strategy Briefing

(Animal-free) Cream in Your Coffee? Dairy Alternatives in the Coffee Space

Jun 2022

The overlap between coffee and dairy, especially in the critical coffee markets of Asia and North America, means that trends in plant-based dairy will play a key role in the future of coffee. Particularly important will be the emergence of…

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Strategy Briefing

Cooking Ingredients and Meals: Half-Year Update H1 2022

Jul 2022

This half-year review of Euromonitor International’s Cooking Ingredients and Meals data provides analysis of the biannual update to Euromonitor’s Forecast Model (FM), alongside the quarterly update to the Macro Model, offering insight into the most…

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Strategy Briefing

Evolution of Health Claims in Food & Beverages

Jul 2022

Consumers are increasingly shifting to online shopping, and they are very interested in nutritional information. As a result, it has become vital for brand owners to position their products in the most effective way on digital platforms. In this…

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Strategy Briefing

Global Inflation Tracker: Q3 2022

Sep 2022

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

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Strategy Briefing

Children’s Food: A Playground of Opportunity

Oct 2022

Baby food players face challenges ahead given the unfavourable sociodemographic conditions, which will result in reduced volume sales growth opportunities. Therefore, premiumisation strategies will be paramount, driven by greater focus on innovation,…

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