World

The metaverse is the next iteration of the internet, promising to be as disruptive to travel brands and destinations as online booking and the mobile web. Already brands are testing the waters, offering fun, immersive travel experiences and launching…

The importance of customer loyalty has grown in a time of disruption and rising uncertainty. A central place is taken by consumer-centric strategies, retention efforts and the need to provide added value to loyalty scheme members. One-size-fits all…

The ability to add leisure to a work trip - bleisure - has traditionally been an important growth opportunity in hospitality. The pandemic, however, has transformed bleisure dramatically. While business trips in the classic sense are still below…

With a turnover of USD365.8 billion in 2021, Asia Pacific was the world’s second largest region for recreation, entertainment and arts. Over the next decade, the region’s entertainment industry is poised to grow at the fastest rate, nearly closing…

Lodging was continuing its gradual recovery in Western Europe in 2022. While value growth was dynamic in this year, as in 2021, sales are still some way short of their pre-pandemic levels, given the size of the losses seen in 2020 due to the various…