World

After a year of strong growth in 2021, cigarette sales recorded a slight unit volume decline in Middle East and Africa in 2022. With disposable incomes under pressure in a lot of countries, illicit trade remains a problem in many of them. E-vaping…

Cigarettes were in decline in Western Europe in 2022, but sales of next-generation products were increasing – with this expected to continue in the coming years. Disposable vapes recorded dynamic growth in the UK, the region’s biggest e-vapour…

Asia Pacific continues to be the largest cigarette market in the world. The region’s cigarette consumption experienced a decline caused by the impact of COVID-19 leaving consumers to reduce their consumption of cigarettes or shift to illegal trade.…

Smoking prevalence continues to decline in Eastern Europe, with retail volume sales of cigarettes also falling. Some consumers continue to try and cut down on their smoking or quit altogether for health reasons, brought into even greater focus by…

Cigarettes are set to decrease over the forecast period due to increasing regulatory and socioeconomic pressures. Consumers are increasingly trading down or preferring the illicit market. International brands are well placed to capture growth via…