Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
Despite economic challenges, the global consumer tissue market continues to grow in both developed and developing markets. The pace of growth will, however, decelerate in developed regions post-COVID-19, highlighting the need for meaningful…
The story of Q2 2021 for tissue and hygiene is the return of optimism. Disruption brought by the pandemic appears to be giving way to greater predictability and less radical swings in growth related to consumer circumstances and economic disruption.…
In a world that now seems more about disruption than stability, it is always better to be the disruptor than the disrupted - and that means pushing horizons outwards. Strategy needs to be built as part of a wider consumer system rather than at…
Sanitary protection is seeing growth globally, with developing markets accounting for the lion’s share of untapped potential and growth momentum. The performance is shaped by socioeconomic, demographic and lifestyle trends, as well as improvements in…
Interest in personalised approaches to health and beauty has surged since COVID-19, as improvements in technology have been met by a more accepting public focused on health outcomes and demanding products that fit their unique goals. Personalisation…