Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
One long term impact of the COVID-19 pandemic is likely to be a realignment of consumer health priorities, particularly in the area of immune-support. Beverages and liquid tonics can be a natural, convenient format for necessary micronutrients and…
Bottled water makes up over two-thirds of the soft drinks market in the Middle East and Africa and will continue to dominate over the foreseeable future. Demand is high due to a scarcity of clean water, particularly in rural areas, with bulk buying…
Juice in the Middle East and Africa Juice is evolving rapidly, with distribution metrics becoming a key differentiator within the competitive landscape. This report aims to evaluate the key local soft drinks markets in the fastest growing region in…
Euromonitor’s Health and Nutrition Survey provides insight on consumers’ health behaviour and perceptions in a variety of industries, including consumer health, health and wellness, packaged food, and nutrition.
Sports drinks are gaining a foothold in Latin America, with growing interest in health and fitness driving sales and distribution. The two largest brands, Gatorade and Powerade, continue to increase sales through dynamic marketing efforts and an…
The Coronavirus pandemic has only accelerated the consumer need for beverages that have relaxing, stress-relieving, or sleep-inducing functionalities. While beverages have spoken to these concerns for centuries, the new wave of calming beverages is…
A new crop of synthetic beverages is seeking to disrupt many traditional drinks categories. This includes synthetic alcoholic substitutes aimed at mindful drinking occasions, sustainable products aimed at winning over green consumers, and even…