Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
The premiumisation trend in the global pet care industry brings forth new opportunities for industry players. Inflationary pressures create a challenging environment in the near term, but long-term prospects are expected to support premiumisation…
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…
In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…
This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although divergence among the key economies increases. Higher volatility in the energy markets and disruption of agricultural commodities…
The retail landscape has been evolving rapidly in the pet care industry. Grocery retailers, despite their convenience, have been losing preference over the years. Pet shops and superstores are investing in becoming a one-stop shop for all things pet.…
Pet care growth rates spiked during the pandemic in Latin America, helped by consumers adopting pets for company during lockdowns as well as the ongoing premiumisation and pet humanisation trends. In spite of high inflation rates in the region,…
Consumers are facing increased pressure from rising prices as global inflation reaches 7% in 2023. The impact of higher costs of living is felt from top earners in developed markets to struggling households in emerging and developing countries.…
Pet care is a fast-growing industry. Mars and Nestlé continue to retain their dominance by a significant margin, but their shares are being challenged by other players. This report discusses how market leaders and players are responding to shifting…
As the world moves beyond COVID-19, fast-moving consumer goods (FMCG) brands must navigate a reality in which e-commerce growth has slowed dramatically from the lofty heights of the pandemic. Using insights obtained from Euromonitor International’s…
Mars, global leader in pet care, is well positioned to serve value- and quality-conscious consumers with its economy and premium brands. While the US is the largest market for Mars, emerging markets offer growth opportunities in the future due…