Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
Social selling has become more popular and important during the Coronavirus (COVID-19) pandemic. Social commerce has advantages for both consumers and sellers by maximising the promotional effect. For successful social selling, attractive…
The coronavirus (COVID-19) pandemic has caused unprecedented upheaval across the US food and drink industry. This will have far-reaching consequences, such as a permanent uptick in consumer adoption of online ordering in the food and drink space and…
Demand for vegan and vegetarian food continues to grow. This report analyses drivers behind demand, how manufacturers are marketing these products and the most popular claims featured. It also delves into opportunities for the future and expected…
The emergence of the Coronavirus (COVID-19) pandemic has boosted consumer interest in being healthy. New habits around preventative health including immunity-boosting and mental wellbeing are set to play an even greater role in the pursuit of an…
During the Coronavirus pandemic, distribution channels in packaged food have been significantly affected. Consumers sought convenient channels to purchase essential food in 2020. As a result, e-commerce thrived by meeting consumers’ needs such as…