Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…
Legislative action is proving necessary to move packaging in a more sustainable direction, leading governments across the world to implement a wide variety of new laws aimed at reducing packaging waste and promoting a circular economy. This includes…
Wellness has been identified by Euromonitor International as having the furthest-reaching impact on industries and consumers in the future. This report looks at the link between rising longevity and consumers’ search for a healthy life and highlights…
Over the review period, both offline and e-commerce retail channels witnessed notable growth in response to increased demand for hot beverages prompted by the pandemic. This surge in demand had a significant impact on hot beverage trends across…
A return to normality will prove elusive for the global hot drinks industry in 2024. Supply chain challenges have moderated but not gone away, as increasingly value-conscious consumers try to balance their desires with tight budgets. Meanwhile,…