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Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

Personalisation and the Rising Demand for Individual Experience

Mar 2022

Consumer demand for personalised solutions is spreading across consumer goods and services, influenced by considerable improvements to technologies that can match consumers with outcomes, and experiences that address their wants and needs. This…

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Strategy Briefing

Top 10 Global Consumer Trends 2022

Jan 2022

This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is…

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Strategy Briefing

Personalisation in Vitamins and Dietary Supplements

Dec 2021

The market for personalised vitamins and dietary supplements is evolving rapidly, as improvements in technology and investments from larger companies are driving innovation and lowering prices. This is segmenting the market for personalised…

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Strategy Briefing

Vitamins and Dietary Supplements in Asia Pacific

Oct 2021

Vitamins and dietary supplements is an area of consumer health that has been doing well during the pandemic. People have been trying to look after their health with the Coronavirus (COVID-19) at large, for example seeking out immunity-boosting…

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Strategy Briefing

Sports Nutrition in Asia Pacific

Oct 2021

Sports nutrition was negatively affected by the pandemic in 2020, with growth slowing against a backdrop of gym closures and lockdowns. However, even with Coronavirus (COVID-19) still present in the region, growth has picked up again in 2021, with…

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Strategy Briefing

Voice of the Industry: Home Care 2021

Oct 2021

In the Voice of the Industry Survey series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the home care industry, drawing on the Voice of the Industry: Home Care Survey, conducted in August…

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Strategy Briefing

Voice of the Industry: Consumer Health

Aug 2021

In the Voice of the Industry Survey series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the consumer health industry, drawing on the Voice of the Industry: Consumer Health Survey.

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Strategy Briefing

Innovation and Population Ageing: Adapting to the Longevity Era

Aug 2021

The older consumer segment is growing rapidly globally, driving the need for genuine innovation to cater to older adults’ evolving and diverse demands. Older consumers are also becoming more important in the digital sphere, given their rising tech…

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Strategy Briefing

Current and Future Drivers of Asia Pacific Consumer Markets

Aug 2021

The report will explore the key themes transforming consumer behaviour in Asia Pacific in the world beyond the pandemic, namely Digital Living, Rethink Wellness, Sustainable Living, Make My Life Easier and Search for Experiences, and the strategies…

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Strategy Briefing

Value Creation Through Back to Basics in Health and Beauty

Jul 2021

Evolving wellness priorities around physical and emotional health point towards simplicity, new perceived value and relevance that instils optimum quality and trust. This calls for a no-frills approach grounded in authenticity and expert-backed…

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Strategy Briefing

The Next Billion Consumers

Jul 2021

The next billion consumers represent new growth opportunities worth trillions of dollars in consumer spending across the globe. However, the next billion consumers are not a monolithic cohort, as they vary hugely from market to market. In order to…

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Strategy Briefing

Democratising Personalisation in Health and Beauty

Jul 2021

Interest in personalised approaches to health and beauty has surged since COVID-19, as improvements in technology have been met by a more accepting public focused on health outcomes and demanding products that fit their unique goals. Personalisation…

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Strategy Briefing

Consumer Health: Quarterly Statement Q2 2021

Jun 2021

Expectations for the global consumer health industry have improved slightly for Q2 2021. Improved macroeconomic forecasts due to widening vaccination rates in markets such as the US will benefit consumer health, especially as consumers emerge from…

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Strategy Briefing

From Portfolio Rationalisation to A Flurry of Spending: M&A in Consumer Health in 2021 and Beyond

Jun 2021

Amid the uncertainty of COVID-19 in 2020, consumer health companies scaled back on mergers and acquisitions, instead focusing on portfolio rationalisation and cost cutting. In 2021, the industry is expecting a strong bounce back to historic rates of…

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Strategy Briefing

Preventative Health in Western Europe In Consumer Health, Packaged Food and Beverages

Mar 2021

In Western Europe, the preventative health trend was accelerated by consumers’ rising health concerns due to the 2020 global pandemic. This resulted in several product launches positioned under the immune boost and/or wellbeing umbrellas. This report…

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Strategy Briefing

Exploring Women’s Health: Breaking Taboos in Menopause

Feb 2021

The menopausal consumer acts as an untapped market for many health and beauty businesses as these consumers are increasingly looking to treat their symptoms holistically. Both internal and external treatments begin to thrive with opportunity in…

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Strategy Briefing

Voice of the Industry: Coronavirus Impact April-October Overview

Jan 2021

The briefing includes the comparative visual overview of Voice of the Industry: COVID-19 Surveys conducted in April, July, and October. This report captures a quarterly comparative analysis of the Coronavirus impact taken by businesses globally…

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Strategy Briefing

The “New Normal” for Consumer Goods in Sub-Saharan Africa

Jan 2021

The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…

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Strategy Briefing

Global Recovery Tracker: Q4 2020

Dec 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

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Strategy Briefing

Ayurveda and Its Growing Influence in Preventative Healthcare in India

Nov 2020

Growing indulgence, unhealthy lifestyles and high stress levels has resulted in the early onset of diseases in India. More consumers are embodying healthier lifestyles, going back to their roots and seeking products with plant-based and herbal…

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Strategy Briefing

Global Recovery Tracker: Q3 2020

Nov 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession in nearly a century. Businesses are operating in a world of anxieties and uncertainties, not knowing what will be the new normal or when output and consumer spending…

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Strategy Briefing

Vitamins and Dietary Supplements in Western Europe

Oct 2020

While interest in preventative health was increasing prior to 2020 in Western Europe, the Coronavirus pandemic has accelerated this with consumer focus being on immunity in 2020. In light of an economic downturn, value and efficacy are set to gain…

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Strategy Briefing

Immune Support During Coronavirus: How Vitamins and Supplements are Responding

Oct 2020

The Coronavirus (COVID-19) era has resulted in pronounced interest in vitamins and dietary supplements positioned around immune support. This briefing examines the effect of COVID-19 on immunity products, identifies the consumer groups most engaged…

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Strategy Briefing

Strategic Themes in Health, Beauty and Fashion: Coronavirus Update

Oct 2020

Worries about Coronavirus (COVID-19) and economic downturn have forced consumers to re-evaluate their life priorities and habits. With that the narrative in health, beauty and fashion has also changed to reflect newly emerged consumer priorities and…

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Strategy Briefing

Dermatologicals in Western Europe

Oct 2020

Western Europe is the third biggest region for dermatologicals. Germany is the largest market, followed by Italy. The category has reached ts maturity in several WE markets, but, due to, constantly growing incidence of allergies, climate changes and…

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Strategy Briefing

Analgesics in Middle East and Africa

Oct 2020

Analgesics in the Middle East and Africa faces challenges against the backdrop economic slowdown. Self-medication, generics and product innovation have positively influenced demand, but lower consumer confidence and economic turmoil in key markets…

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Strategy Briefing

Claim to Fame: A Cross-industry Perspective on Product Claims During Coronavirus

Aug 2020

Health and hygiene have become top priorities amid the Coronavirus pandemic. As consumers take greater ownership of their health and protect themselves, their families and their homes from the virus, health and efficacy-related claims gain in…

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Strategy Briefing

Health by Generation: Understanding Healthy Lifestyles and Behaviours

Jul 2020

Euromonitor’s Health and Nutrition Survey provides insight on consumers’ health behaviour and perceptions in a variety of industries, including consumer health, health and wellness, packaged food, and nutrition.

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