Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
Bolt is a fast-growing Estonian company that aims to provide an affordable, safe, and sustainable alternative to the use of private cars in Europe, Middle East, Africa, Latin America, and Asia. Due to this, it is now among the top 10 global shared…
Grab has positioned itself as a “super app” in Southeast Asia – incorporating mobility, delivery and financial services in one application. With new services and ongoing growth, Grab’s total value of transactions is growing rapidly. However,…
Asia Pacific is a region characterised by diverse economies, cultures and demographics. In such an environment, loyalty programmes need to be crafted to meet local consumers’ preferences. Asia Pacific is facing a turning point where it can no longer…
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…
In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…