Sales are expected to continue growing in the forecast period, for all wine, driven by greater relevance of the on-trade channel. The on-trade has shown accelerated growth since 2022, with consumers searching for, and choosing wine for more occasions.
Inflation has been a limitation to sales growth for wine brands. The situation becomes more complex since the elasticity of demand prevents raising prices - as is the case with premium brands or spirits, where the increase in prices is on average, much larger than total inflation.
The wine landscape has seen strong growth since the start of COVID-19. Consumption at home, which grew significantly as a result of the pandemic, encouraged consumers to learn more about the different varieties of wine and sparkling wine, as well as being more open to trying new products and brands.
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Understand the latest market trends and future growth opportunities for the Wine industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See All of Our DefinitionsThis report originates from Passport, our Wine research and analysis database.
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