Wine is expected to see strong growth over the forecast period, driven by expected improvements in the economy and stability in unit prices. Growth will also be driven by a desire for new tastes, and an increase in the urban middle-class population.
The off-trade will continue to be the dominant channel in wine over the forecast period, as wine is often consumed at home and during privately organised social activities. Non alcoholic wine is expected to see the strongest off-trade growth, and will also continue to account for the highest sales.
The premiumisation trend, which benefited alcoholic drinks consumption over the review period as a whole, is expected to benefit premium wines in the forecast period, as many consumers are aspirational and therefore prefer to consume the best quality global brands. Celebrity endorsement of global alcoholic drinks brands will also contribute to the interest many consumers show in premium drinks.
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Understand the latest market trends and future growth opportunities for the Wine industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
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