The volume sales growth of weight management and wellbeing products will be driven by increasing demand for items that promise quicker action and lasting results, particularly meal replacements and wellbeing solutions. Young and mid-aged consumers are projected to remain the primary users of category products.
The competitive threat from sports nutrition is likely to slow down the potential volume sales growth of weight management and wellbeing products. An expanding range of sports nutrition options will continue attracting Georgian consumers.
The infrequent occurrence of price discounts and promotions for weight management and wellbeing products is expected to negatively impact volume sales in Georgia from 2025 onwards. Direct sellers are anticipated to maintain their leadership in the meal replacement segment, while pharmacies are expected to retain their dominant position in weight loss supplement sales.
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Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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