Demand for weight management and wellbeing products is expected to remain stable with sales backed by the fact that consumers are becoming more health-conscious and more aware of the dangers of being overweight/obese. In particular, there will likely be a strong demand for products that make a variety of claims, such as health maintenance or beauty, in addition to weight loss and muscle support.
Japan’s Consumer Affairs Agency announced that, from October 2023, so-called stealth marketing which conceals the fact that it is an advertisement, despite the fact it is an advertisement, will be in breach of the Act against Unjustifiable Premiums and Misleading Representations. This law regulates misleading representations such as lies and exaggerations, as well as requiring companies to clearly state that reviews and opinions given by third parties, such as influencers, are advertisements and promotions.
2023 was the year in which Japan finally found itself from the grip of the pandemic. However, after three years of behavioural restrictions there are now an increasing number of consumers facing diabetes and metabolic syndrome, with these being secondary health hazards caused by a lack of exercise and poor diet.
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Understand the latest market trends and future growth opportunities for the Weight Management and Wellbeing industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Weight Management and Wellbeing industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Weight Management and Wellbeing
Weight management and well being is the aggregation of meal replacement, weight loss supplements, OTC obesity, and slimming teas. Exclude meal plans such as Weight Watchers, Jenny Craig, Nutrisystem, or Slimming World among others similar options.
See All of Our DefinitionsThis report originates from Passport, our Weight Management and Wellbeing research and analysis database.
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