Vietnam

Cashless payment trends are being boosted by both government and issuer initiatives in Vietnam, along with support from retailers in various industries and channels across the country. This, in turn, is helping to boost the performance of financial…

Deodorants in Vietnam turned in a convincingly positive performance in 2023, thanks in large part to rising living standards and higher hygiene-consciousness propelling greater concern in personal hygiene and grooming. The use of deodorants to combat…

2023 meant further growth for depilatories in Vietnam, with modern consumers aware of global trends keen to explore the latest hair-removal products and willing to invest more money in depilatories. Despite the increasing availability of professional…

Despite another positive performance by dermatologicals in 2023, the category is recording significantly slower growth rates compared to 2022. The dynamic growth in 2022 was due to the fact that after the lifting of restrictions in Vietnam, local…

Retail value sales of dietary supplements continue to grow strongly in 2023, albeit at a marginally slower pace compared to the previous two years. The rising demand for dietary supplements has been significantly influenced by the pandemic when local…

In 2023, digestive remedies in Vietnam continues to record a strong performance in line with rising consumer awareness of the importance of digestive health. The prevailing health and wellness trend has made Vietnamese consumers more conscious of…

Consumer mobility is evolving as urbanisation, sustainability and growing technological savviness are driving demand for travel supported by dynamic payment solutions. Euromonitor International introduces the Digital Payments in Mobility Index to…

Direct selling declined in terms of current value sales in Vietnam in 2023, with the drop driven by the continued fall of leading brands Herbalife Nutrition, New Image, and Amway as they struggled in the context of global inflationary pressures.…

Dishwashers are gradually becoming more popular in Vietnam, albeit growth remains at a slow pace and retail volume is only just inching into positive figures in 2023. This forwards performance is attributed to rising incomes and higher standards of…

Dishwashing registered robust growth in both retail volume and current value terms in 2023, as the consumer base for such products continued to widen. Factors such as the habit of cooking at home to save money and heightened hygiene concerns as a…

Dog food in Vietnam in 2024 is supported by the popularity of dogs as pets in the country. Indeed, dogs have been popular for a long time in Vietnam, both as pets and as working animals in families. Meanwhile, the continued rise in the adoption of…

Drinking milk is increasingly seen as an essential food for children and young adults in Vietnam, especially in urban areas. This is making the category more attractive for investors. As drinking milk products are perceived to be an important source…

In 2023, real GDP growth in Vietnam was 4.9%, outperforming the average for the Asia Pacific region as a whole. This was in part because of its robust industrial products offering, servicing global manufacturing supply chains with machinery parts and…

Edible oils continues to face challenges caused by shortages of raw materials and supply chain disruptions, along with climatic impacts. As such and added to inflationary pressures, this is pushing up prices and supporting value sales, while retail…

Eggs are very popular in Vietnamese cuisine, and they appear in meals consumed by all consumer groups, regardless of their income level. Because of the low price per piece, which ensures that eggs remain more affordable than other fresh foods, and…

Energy drinks has continued to record positive growth in both off-trade and on-trade volume terms in 2023. Energy drinks are particularly popular amongst younger consumers, who value them for their sweet flavour, as well for their ability to offer a…

Demand for eye care continues to grow in 2023, with allergy eye care, the smaller of the two categories, recording a stronger performance. Worsening air pollution remains one of significant factors contributing to the growth of allergy eye care in…

2023 is witnessing a substantial increase in both the volume and value of financial cards overall, primarily driven by government initiatives aimed at encouraging cashless payments. Debit cards, credit cards, and pre-paid cards are all seeing healthy…

In 2023, inflation and a gloomy economy negatively impacted the growth of fresh food overall. However, the demand for fish and seafood still experienced a positive growth rate in both value and volume terms. This can be attributed to an increase in…

Food preparation appliances continue to perform well, albeit at lower rates of retail volume growth than seen over the past few years. Overall, sales of food preparation appliances are supported by the higher incomes and standards of living seen in…