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Vietnam

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Energy Drinks in Vietnam

Dec 2023

Energy drinks has continued to record positive growth in both off-trade and on-trade volume terms in 2023. Energy drinks are particularly popular amongst younger consumers, who value them for their sweet flavour, as well for their ability to offer a…

USD 1,195
Country Report

Eye Care in Vietnam

Sep 2023

Demand for eye care continues to grow in 2023, with allergy eye care, the smaller of the two categories, recording a stronger performance. Worsening air pollution remains one of significant factors contributing to the growth of allergy eye care in…

USD 1,195
Country Report

Financial Cards and Payments in Vietnam

Nov 2023

2023 is witnessing a substantial increase in both the volume and value of financial cards overall, primarily driven by government initiatives aimed at encouraging cashless payments. Debit cards, credit cards, and pre-paid cards are all seeing healthy…

USD 2,100
Country Report

Fish and Seafood in Vietnam

Dec 2023

In 2023, inflation and a gloomy economy negatively impacted the growth of fresh food overall. However, the demand for fish and seafood still experienced a positive growth rate in both value and volume terms. This can be attributed to an increase in…

USD 1,195
Country Report

Food Preparation Appliances in Vietnam

Jan 2024

Food preparation appliances continue to perform well, albeit at lower rates of retail volume growth than seen over the past few years. Overall, sales of food preparation appliances are supported by the higher incomes and standards of living seen in…

USD 1,195
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