Vietnam

Sales of computers and peripherals peaked during the pandemic in 2020 and 2021 thanks to a spike in demand as consumers switched to working and studying from home. Such was the demand that some retailers struggled to keep up with demand with supply…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Vietnam covers production and consumption trends in agricultural commodities, energy…

In 2023, colour cosmetics in Vietnam benefitted from rising internet penetration and brands’ greater investment in their social media activities and engagement – especially short videos on TikTok. These endeavours have boosted the growth and…

Sales of coffee in Vietnam have seen a small decline in retail volume terms in 2023 with the economic downturn and elevated inflation forcing consumers to show greater caution in their spending. Vietnam's economy started to struggle in 2023 with…

In 2023, cigars witnessed slower growth in total volume sales in Vietnam than in the previous year. The market has become more mature, with the target consumer group of cigars being limited mostly to affluent consumers. Despite the deceleration in…