Vietnam

Sales of imaging devices continue to decline in retail volume terms in 2023, continuing the pattern seen over the review period. Despite increasing numbers of young Vietnamese people participating on social media platforms such as YouTube and TikTok…

Ice cream saw a second year of positive volume growth in 2023, albeit at a slower rate than the previous year. As in 2022, Foodservice sales saw a more buoyant demand, thanks to the return of international tourism to Vietnam, following several years…

Hypermarkets in Vietnam continued to focus on network expansion into tier 1 and tier 2 cities in 2023, in response to higher living standards and modern lifestyles. E-Mart opened three new outlets over 2022-2023. The player has also been actively…

The number of households is set to increase moderately in Vietnam over 2021-2040, with couples with children remaining the dominant household type. While household earnings have already recovered from the COVID-19 impact, the fastest household…

Flexible aluminium/plastic and folding cartons are the main packaging types used for hot drinks in Vietnam due to a number of factors. These packaging types offer convenience and are widely available through retail channels. Their lightweight design…