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Vietnam

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Consumer Lending in Vietnam

Nov 2023

In 2023, the State Bank of Vietnam implemented measures to promote consumer lending for daily needs. To encourage banks to increase their lending activities, including consumer lending, the State Bank issued Circular No. 06/2023/TT-NHNN on 28 June…

USD 2,100
Country Report

Consumer Health in Vietnam

Sep 2023

Current value sales of consumer health in Vietnam continue to record strong growth in line with the rising trend of health and wellness in the country. Post-pandemic, the majority of Vietnamese consumers are taking greater care of their health, and…

USD 2,750
Country Report

Consumer Foodservice in Vietnam

Feb 2024

Consumer foodservice in Vietnam experienced positive growth in current value terms in 2023, albeit at a slower rate than the previous year. This was attributable to the elevated rate of inflation, which impacted household spending. With prices…

USD 2,450
Country Report

Consumer Foodservice By Location in Vietnam

Feb 2024

With Vietnam having experienced a strong rebound in international and domestic tourism in 2023, this served to boost the number of consumer foodservice transactions made in travel, lodging and leisure locations. According to official sources, more…

USD 1,195
Country Report

Consumer Electronics in Vietnam

Jul 2023

Overall, sales of consumer electronics have seen a return to growth in retail volume terms in Vietnam in 2023 after a steep decline in the previous year. However, the results within the different categories are mixed. With COVID-19 restrictions now…

USD 2,750
Country Report

Consumer Credit in Vietnam

Nov 2023

The biggest story in consumer lending in 2023 is the issuing of the new Circular by the State Bank of Vietnam, to promote consumer lending for daily needs. To encourage banks to increase their lending activities, including consumer lending, the State…

USD 1,195
Country Report

Consumer Appliances in Vietnam

Jan 2024

Government forecasts indicate a positive GDP growth for Vietnam across 2023, with a gradual decline in the average monthly Consumer Price Index (CPI), which is a good sign regarding stabilisation of inflation. The government in Vietnam aims to keep…

USD 2,750
Strategy Briefing

Construction and Real Estate in Asia Pacific

Oct 2021

Asian Pacific economies were hard hit by COVID-19, leading to setback in construction activities in the first half of 2020. Robust Chinese recovery, however, boosted construction output in the second half of the year. Heavy infrastructure…

USD 1,325
Country Report

Confectionery Packaging in Vietnam

Oct 2023

Although growth slowed in 2022, it was still positive in sugar confectionery, which dominates overall confectionery packaging in Vietnam, with products such as candies and sweets remaining highly popular among Vietnamese consumers of all ages. These…

USD 990
Country Report

Concentrates in Vietnam

Dec 2023

Although Vietnamese government managed to control inflation in 2023, price hikes and economic challenges nonetheless continued to constrain consumer expenditure. These economic pressures have had a mixed impact on sales of concentrates in 2023. On…

USD 1,195
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