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Vietnam

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Headphones in Vietnam

Jul 2023

While the World Health Organisation declared the pandemic to be over in early 2023 and restrictions are no longer in place many consumers are still spending relatively more time at home than before the pandemic. As such, they have been indulging in…

USD 990
Country Report

Home Audio and Cinema in Vietnam

Jul 2023

The outbreak of COVID-19 and the subsequent home seclusion provided a boost to sales of some home audio and cinema products in Vietnam as consumers placed more focus on entertainment at home. Products related to karaoke were in particularly high…

USD 990
Country Report

Home Video in Vietnam

Jul 2023

Despite seeing an uptick in economic activity in Vietnam after the pandemic peaking, sales of home video products have been declining during 2022-2023. This is partially due to category maturity and a high penetration rate, which has limited demand,…

USD 990
Country Report

Imaging Devices in Vietnam

Jul 2023

Sales of imaging devices continue to decline in retail volume terms in 2023, continuing the pattern seen over the review period. Despite increasing numbers of young Vietnamese people participating on social media platforms such as YouTube and TikTok…

USD 990
Country Report

In-Car Entertainment in Vietnam

Jul 2023

Car ownership in Vietnam has been increasing in 2022-2023 since the pandemic subsided. As consumers have returned to more active lives they have had more incentive to buy new and second-hand cars and other vehicles. Furthermore, the government looked…

USD 990
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