Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Skin care packaging continued to record a healthy unit volume sales increase in Vietnam in 2022, with its leading pack type – squeezable plastic tubes – also continuing to grow. This pack type is popular thanks to being lightweight, durable and…
The Hanoi in Vietnam report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…
The Ho Chi Minh City in Vietnam report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…
Sales of computers and peripherals peaked during the pandemic in 2020 and 2021 thanks to a spike in demand as consumers switched to working and studying from home. Such was the demand that some retailers struggled to keep up with demand with supply…
Overall, sales of consumer electronics have seen a return to growth in retail volume terms in Vietnam in 2023 after a steep decline in the previous year. However, the results within the different categories are mixed. With COVID-19 restrictions now…
While the World Health Organisation declared the pandemic to be over in early 2023 and restrictions are no longer in place many consumers are still spending relatively more time at home than before the pandemic. As such, they have been indulging in…
The outbreak of COVID-19 and the subsequent home seclusion provided a boost to sales of some home audio and cinema products in Vietnam as consumers placed more focus on entertainment at home. Products related to karaoke were in particularly high…
Despite seeing an uptick in economic activity in Vietnam after the pandemic peaking, sales of home video products have been declining during 2022-2023. This is partially due to category maturity and a high penetration rate, which has limited demand,…
Sales of imaging devices continue to decline in retail volume terms in 2023, continuing the pattern seen over the review period. Despite increasing numbers of young Vietnamese people participating on social media platforms such as YouTube and TikTok…
Car ownership in Vietnam has been increasing in 2022-2023 since the pandemic subsided. As consumers have returned to more active lives they have had more incentive to buy new and second-hand cars and other vehicles. Furthermore, the government looked…