Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Hair care in Vietnam in 2023 benefitted from improved hygiene and living standards supporting steady volume and current value growth in both urban and rural areas. Products within hair care are diverse and cover all price points, ensuring broad…
Vietnam’s rising living standards meant growth and expansion for fragrances in 2023, with progress also spurred along by higher disposable incomes. Local consumers have become increasingly focused on investing in and expressing their personal style…
2023 meant further growth for depilatories in Vietnam, with modern consumers aware of global trends keen to explore the latest hair-removal products and willing to invest more money in depilatories. Despite the increasing availability of professional…
Deodorants in Vietnam turned in a convincingly positive performance in 2023, thanks in large part to rising living standards and higher hygiene-consciousness propelling greater concern in personal hygiene and grooming. The use of deodorants to combat…
In 2023, colour cosmetics in Vietnam benefitted from rising internet penetration and brands’ greater investment in their social media activities and engagement – especially short videos on TikTok. These endeavours have boosted the growth and…