Vietnam

Unlike beer and spirits, the market for wine in Vietnam managed to register positive growth in total volume terms in 2023, despite the ongoing inflationary environment. This was partly due to the fact that key consumers of wine are middle- and…

The market for spirts in Vietnam posted a sharp decline in overall volume sales in 2023, in contrast to the buoyant performance of the previous year. This was attributable primarily to the elevated rate of inflation, which forced many consumers to…

Cider/perry remained a relatively niche product in terms of volume sales in Vietnam in 2023, due to the overwhelming popularity of beer in the country. While it can be advertised, due to its low ABV, its higher unit price compared to beer is a…

Beer in Vietnam witnessed a sharp decline in volume terms in 2023, in contrast to the healthy performance of the previous year. This was attributable primarily to the elevated rate of inflation, which impacted discretionary spending. With prices of…

The market for alcoholic drinks in Vietnam posted a sharp decline in overall volume sales in 2023, in contrast to the buoyant performance of the previous year. This was attributable primarily to the elevated rate of inflation, which impacted…

In 2023, tobacco continued to record a positive performance in Vietnam despite the fact that the country experienced challenging economic conditions and considerable inflationary pressure. Many Vietnamese consumers maintained their habit of smoking…

In 2023, cigars witnessed slower growth in total volume sales in Vietnam than in the previous year. The market has become more mature, with the target consumer group of cigars being limited mostly to affluent consumers. Despite the deceleration in…

In 2023, cigarettes continued to record positive total volume growth in Vietnam despite the economy encountering difficulties during the year. Smoking has become deeply ingrained in the daily routines and habits of many people in Vietnam. Even in the…

Pet products is being supported by sales in pet healthcare in Vietnam in 2024, with other pet products (toys, bedding, etc.) also performing well. Ultimately, the performance of pet products is tied to the pet humanisation trends, although the…

Pet care in Vietnam is maintaining decent value and volume growth in 2024, supported by baseline demand. That said, economic challenges persist, with high rates of unemployment and low levels of income, which are suppressing potentially stronger…

Other pet food is managing to achieve positive sales in Vietnam in 2024, in both value and volume terms, albeit at lower rates than seen in dog food and cat food. While dogs and cats are increasingly popular pets, with education about animal welfare…

Dog food in Vietnam in 2024 is supported by the popularity of dogs as pets in the country. Indeed, dogs have been popular for a long time in Vietnam, both as pets and as working animals in families. Meanwhile, the continued rise in the adoption of…

Cat food is seeing healthy growth in Vietnam in 2024, in both value and volume terms. Indeed, as seen with the evolving education about the care and wellbeing of animals in the country, this is also benefitting cats as well as dogs. With more…

In order to respond to the developing health and wellness trend in Vietnam, many players in soft drinks have introduced reduced-sugar or zero-sugar versions of their existing products, while some have fortified their products with vitamins and…

Flexible aluminium/plastic and folding cartons are the main packaging types used for hot drinks in Vietnam due to a number of factors. These packaging types offer convenience and are widely available through retail channels. Their lightweight design…

Rising knowledge of the importance of protecting the skin from the sun drove sales of sun care products in Vietnam in 2023 and will continue to do so throughout the forecast period. Sun care is expanding in both urban and rural areas as local…

Like other beauty and personal care categories, skin care in Vietnam benefitted from rising incomes and living standards in 2023. Local consumers are placing greater emphasis on their appearance and starting to use skin care products at earlier…

Premium beauty and personal care in Vietnam saw current value growth driven by several factors in 2023. Rising income levels and an ageing population has meant that more Vietnamese consumers are now earmarking a greater proportion of their budgets…

Oral care in Vietnam posted steady growth in 2023, continuing a trend that persisted throughout the review period. Growth has been spurred by rising hygiene-consciousness and improved oral care knowledge among local consumers, prompting those in…

As Vietnamese men's incomes rise and living standards improve, they are showing a growing preference for products designed specifically for them. The population imbalance has also led to a rise in demand for men's products, given that Vietnam is home…