Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Vietnam. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Vietnam covers production and consumption trends in agricultural commodities, energy…
Unlike beer and spirits, the market for wine in Vietnam managed to register positive growth in total volume terms in 2023, despite the ongoing inflationary environment. This was partly due to the fact that key consumers of wine are middle- and…
The market for spirts in Vietnam posted a sharp decline in overall volume sales in 2023, in contrast to the buoyant performance of the previous year. This was attributable primarily to the elevated rate of inflation, which forced many consumers to…
Cider/perry remained a relatively niche product in terms of volume sales in Vietnam in 2023, due to the overwhelming popularity of beer in the country. While it can be advertised, due to its low ABV, its higher unit price compared to beer is a…
Beer in Vietnam witnessed a sharp decline in volume terms in 2023, in contrast to the healthy performance of the previous year. This was attributable primarily to the elevated rate of inflation, which impacted discretionary spending. With prices of…
The market for alcoholic drinks in Vietnam posted a sharp decline in overall volume sales in 2023, in contrast to the buoyant performance of the previous year. This was attributable primarily to the elevated rate of inflation, which impacted…
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
In 2023, tobacco continued to record a positive performance in Vietnam despite the fact that the country experienced challenging economic conditions and considerable inflationary pressure. Many Vietnamese consumers maintained their habit of smoking…
In 2023, cigars witnessed slower growth in total volume sales in Vietnam than in the previous year. The market has become more mature, with the target consumer group of cigars being limited mostly to affluent consumers. Despite the deceleration in…
In 2023, cigarettes continued to record positive total volume growth in Vietnam despite the economy encountering difficulties during the year. Smoking has become deeply ingrained in the daily routines and habits of many people in Vietnam. Even in the…