United Kingdom

2023 presented various challenges for the global retail landscape in the UK. The lingering effects of the pandemic, combined with economic and geopolitical instabilities, created a climate of uncertainty for local consumers, resulting by an undynamic…

Amid the prevailing cost-of-living crisis in the UK, consumers are strategically reassessing their spending habits, which continues to be evident in hosiery. As disposable incomes face constraints, local consumers are prioritising value and seeking…

British consumers continue to turn away from tea and towards coffee, with the latter set to maintain stronger retail current value growth in 2023, mainly driven by a surge in prices. Retail volumes are expected to fall in all major hot drinks…

Fresh coffee beans was one of the best performers among the various hot drinks categories in 2023, benefiting from premiumisation. In particular, it has been benefiting from single-origin and speciality coffee, as consumers become more concerned…

New lifestyles, including flexible working models, have encouraged local consumers to cook more often at home. This is in addition to rising inflation in the UK, which has been pushing up the cost of meals through consumer foodservice. This trend…

With local consumers becoming increasingly aware of the benefits of balanced nutrition and exercise on their health, demand for high protein food products has significantly grown in the UK. This has been particularly evident in dairy products that…

Caffeinated products continued to record dynamic growth within hot drinks in 2022, as many local consumers looked to these beverages for an effective energy boost and to remain focused as a result of stress, anxiety and insomnia, all of which have…

Retail value sales of low sugar snacks continued to grow in 2022. Since the pandemic, local consumers have been paying greater attention to the impact that food has on their health, especially as media reports highlighted that those who are…

Local consumers are increasingly prioritising perceived healthier soft drinks, not only due to greater concerns over their health or to a more expanded knowledge of their own needs, but also because of the more expensive retail prices of soft drinks…

Alongside rising consumer awareness in the UK on the importance of healthy nutrition, the HFSS regulation (High in Fat, Salt, and Sugar) has become a catalyst for even greater innovation in the health space. In October 2022, restrictions on product…

Despite increased competition from discounters and warehouse clubs, which offer low-cost products appealing to the elevated number of price-sensitive consumers in 2023, hypermarkets in the UK maintained positive sales growth. Amid the cost-of-living…

2023 witnessed another year of double-digit price increases for ice cream in the UK due to persistent cost pressures in raw materials, such as milk, sugar, edible oils and cocoa beans, key ingredients in the category’s production, combined with the…

Since 2018, the competitive landscape of imaging devices among the leaders has remained unchanged, with Canon and Sony as the leading brands of digital cameras and GoPro the most popular brand of digital camcorders. However, in 2023, the environment…

In-car entertainment continues to face various challenges in 2023. First of all, most new models of cars offer built-in navigation, high-quality sound systems and media players. This is especially true of electric vehicles, which are driving growth…

This report provides valuable insights into product innovation in the UK, analysing data from Euromonitor’s Innovation platform. The report covers the beauty, health and home categories, showing the level of new brand and subbrand launch activity.

This report provides valuable insights into product innovation in the UK, analysing data from Euromonitor International’s Innovation platform. The report covers the food and beverage categories, showing the level of new brand and sub-brand launch…

Polarisation is reshaping jeans in the UK, with a discernible impact on product prices and consumer preferences. The category is experiencing a notable divergence, witnessing stronger growth in both the economy and super premium segments, while…

The shift in consumer preference towards preferring experiences, and products that provide experiences, such as travelling, or purchasing a home, rather than owning things, is continuing to have a negative impact on sales of jewellery in the UK.…

2023 has been a positive year for total volume sales of soft drinks; however, consumers are drifting away from traditional soft drinks such as juice towards more innovative products. In 2023, most juice categories are set to increase in off-trade…

Overall large cooking appliances is set to see a decline in volume terms in 2023. This is due to the expectation of solid volume declines across the board, with the strongest falls expected for categories such as built-in hobs, built-in cooker hoods,…

Laundry care experienced growth in both retail volume and current value terms in the UK in 2023. Greater demand was driven by greater mobility, as consumers have returned to their normal lives. Alongside consumers needing to wash their clothes more…

Limited-service restaurants continued to record substantial current value growth in 2023, although the number of transactions and outlets remained stagnant. This was due to multiple factors as the economic environment in the UK continued to struggle,…

In 2023, the growth of hotels is being driven by a diverse range of segments. Mid-market hotels and unrated hotels have experienced a surge in demand as consumers seek more affordable accommodation options amid the cost-of-living crisis. Mid-market…

Retail value sales of luxury goods in the UK grew by 7% in 2023 in current terms, to stand at GBP48.9 billion. Development was predominantly characterised by a focus on recovery and a return to customary consumer behaviour, encompassing working,…

Mass brands play a crucial role in shaping beauty and personal care in the UK, accounting for 51% share of value sales in 2023. Mass beauty and personal care sales increased by 7% in 2023, driven by both high volume demand for categories such as…

In 2023 meals and soups is still being impacted by inflation, affecting both volume consumption and value growth. In the midst of a cost-of-living crisis, the volume rise of ready meals may seem surprising, but as budgets tighten, these convenient…

Plastic pouches are seeing strong growth in dried ready meals and are therefore gaining share in this category. Major brands are using plastic pouches for their dried ready meal products due to their lightweight nature and compact size, which make…

Meat in the UK continues to see persistent inflationary pressures stemming from higher production costs, particularly in the areas of animal feed and energy. This has spilled down to consumers in the form of increased unit prices, combined with a…

Men’s grooming in the UK recorded a second consecutive year of positive volume growth in 2023 due to greater mobility outside of the home and local consumers becoming increasingly open to experimenting with their grooming habits. On the other hand,…

Menstrual care in the UK experienced growth in both volume and value terms in 2023. Continuing on from its strong performance in 2022, the category’s current value growth in high single digits was only marginally below the previous year. As inflation…

Menswear in the UK is experiencing the repercussions of lower levels of discretionary spending among consumers in the wake of the cost-of-living crisis. As economic pressures, inflation, and rising living costs take their toll, individuals are…

An overall decline is expected in volume sales of microwaves in 2023. This is the result of expected declines for both built-in and freestanding microwaves. Of the two, built-in microwaves is set to see the stronger volume decline in 2023, given that…

Retail volume sales of mobile phones continue to decline in 2023, although the fall in demand for smartphones is much lower in the first half of the year compared to 2022’s double-digit drop. The main factors behind the decline are ongoing…

The UK regained its position as Western Europe's second largest new car market in 2022 despite being significantly impacted by supply shortages, slowdowns, and the war in Ukraine. The country is working to reduce CO2 emissions by encouraging the…

Nappies/diapers/pants in the UK experienced positive retail volume growth in 2023 across the category. These products are deemed essential, ensuring stable demand, despite prices soaring. However, with birth rates in the UK gradually falling, growth…

Demand for NRT smoking cessation aids is declining in 2023, despite a further drop in smoking prevalence among the adult population as consumers continue to focus on their health post-pandemic. A marginal decline in retail volume sales is likely to…

Most fresh food categories were negatively impacted by extreme weather conditions in the UK and other countries over 2022 and 2023, which fluctuated between extreme heat and droughts and very wet climates. However, this was not the case for nuts, as…

Oral care in the UK continued to expand in both volume and value growth terms in 2023. The rising number of local consumers taking care of their oral health at home was one of the main drivers of this growth. Another contributing factor to this trend…

The local dairy industry has been characterised by severe price increases, with products featuring milk as their primary ingredient suffering the highest hikes. Indeed, as input costs have become increasingly expensive, profit margins have been…

Chocolate-based flavoured powder drinks is set to see declining sales in both retail volume and current value terms in 2023, owing to an increasing number of consumers favouring products which are healthy. There is an overall sense that shoppers have…

In 2024, against the current economic challenges and an observable decline in the dog and cat populations in 2023, a distinctive 6% surge has been witnessed in the small mammal/reptile population in the UK. This rise can be attributed to the…

The UK’s packaging industry is currently influenced by two prominent trends. Firstly, the widespread use of flexible plastic packaging, especially in areas like cheese packaging, which is being driven by its cost-effectiveness, convenience and…

Paediatric consumer health in the UK is witnessing another strong year of current value growth in 2023, albeit at a slower pace than 2022. The positive performance across both years has predominantly been driven by high growth for paediatric cough,…

Personal accessories is anticipated to keep expanding in retail volume terms in the UK in 2023, due to continued indulgence amongst consumers in the country, as well as the resurgence and growth of inbound tourism. While sales are also anticipated to…

Personal care appliances is expected to see a marginal overall decline in retail volume terms in 2023. Body shavers, electric facial cleansers, and hair care appliances are all anticipated to experience sales declines in 2023. Body shavers intended…

Personal luxury retail value sales rose by 9% in 2023 to total GBP18.6 billion, supported by growth recorded by leading brand providers, such as Louis Vuitton UK Ltd and Chanel Ltd. 2023 value sales growth was boosted by consumers investing in luxury…

The United Kingdom’s (UK) political landscape has been volatile, whilst Brexit continues to weigh on economic freedom. Owing to high inflation that has eroded consumer purchasing power and business investment, economic output is set to slow markedly,…

Persistent challenges of inflation and ongoing supply chain disruptions that characterised 2023 are still being observed in pet care in the UK, although unit price growth is starting to slow. Multinational pet food companies face ongoing obstacles…

Pet products in the UK continues to be challenged, experiencing slow positive value growth driven by inflation. Pet owners remain reluctant to invest in discretionary pet products, caused by the enduring impact of inflationary pressures. This is…

Plant-based dairy is marginally benefiting from the severe pressures that are impacting the local dairy industry. As Brexit continues to hinder stability and the ongoing war in Ukraine impacts supply chains, high production costs of dairy farming…