Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the United Kingdom. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The lingering effect of the inflationary wave from 2022, exacerbated by the ongoing Russian invasion of Ukraine, has resulted in continued economic pressures. Moreover, cooking ingredients and meals is dealing with the consequences of climate change,…
Current value sales of cough, cold and allergy (hay fever) remedies rebounded to pre-pandemic levels in 2022 as the UK experienced its strongest cold and flu season in recent years, as a result of greater socialising as restrictions eased, thereby…
In 2022, there was double-digit growth in terms of credit card spending for both personal and commercial credit cards. High inflation and the rising cost of living, which have also been affecting Britons in 2023, were amongst the main causes. In…
The UK’s dairy packaging market is dominated in unit volume terms by HDPE bottles and thin wall plastic containers. HDPE bottles dominate milk packaging, and are also gaining share in yoghurt, due to their robust barrier credentials. Milk is a…
The dairy industry in the UK is being severely impacted by the lingering effects of the pandemic, and political, social and economic challenges. Firstly, Brexit continues to hamper import and export operations between the UK and European markets,…
In 2023, debit cards remains the preferred and most widely used payment method, increasing from the previous year in terms of the number of cards in circulation, as well as the volume and retail value of transactions. However, this growth is set to…
Volume sales of deodorants in the UK rose for a second consecutive year in 2023. According to Euromonitor International’s Voice of the Consumer: Beauty Survey (fielded June to July 2022), 34.5% of UK participants indicated that hygiene and…
Depilatories in the UK recorded a rise in value sales for a second consecutive year in 2023. Women's razors and blades, which recorded 3% value growth, was the main driver behind this performance, although this was mostly driven by inflation and…
Demand for hair loss treatments is declining in 2023 following strong growth in recent years as COVID-19 and subsequent inflationary pressure boosted prevalence of hair loss due to stress and anxiety. Although the latter remains an overbearing issue…
Women’s health has become a key brand focus for players in 2023, across a range of consumer health categories, particularly dietary supplements. Regarded by many as a theme rather than category or positioning, the concept is influencing activity and…
Value sales of digestive remedies are recording another year of strong growth in 2023 as the category continues to benefit from consumers returning to post-pandemic life. For example, antacids is profiting from consumers socialising and drinking more…
Amid the ongoing cost-of-living crisis, local consumers turned to direct selling in the UK as a way to augment their household earnings. Data released by the UK’s Direct Selling Association (DSA) revealed a significant surge in the number of people…
Due to high inflation towards the end of the review period, resulting in elevated prices of goods and services, consumers became increasingly price conscious, supporting the second consecutive year of value growth for discounters in the UK. As…
A top level decline is expected for dishwashers in retail volume terms in 2023; this will come from declines for both built-in and freestanding formats. The volume decline for built-in dishwashers is set to be slightly stronger than that for…
Dishwashing in the UK recorded strong single-digit value growth in current terms in 2023, owing to the continued dynamic performance of automatic dishwashing tablets. The latter’s growth is mainly because using a dishwasher is deemed more convenient,…
Despite a slowdown in the unit price growth of dog food in the UK, influenced by a reduction in energy and electricity costs, manufacturers and suppliers are still passing on some costs to end consumers. Challenges resulting from key commodities such…
The dairy industry was among the most severely impacted in 2022. The lingering impact of the pandemic, continued Brexit-related issues and most importantly, the start of the war in Ukraine, pushed up production costs with utilities, fertiliser, and…
Edible oils in the UK has still been experiencing various challenges in 2023, including inflation, rising costs, and supply chain disruptions. While there has been a slight improvement, persistently high unit prices continue to pose difficulties for…
Eggs in the UK continue to be impacted by rising unit prices, driven by escalating production costs and supply challenges that are notably affecting consumption levels. Egg producers are already contending with narrow profit margins, and the soaring…
2023 has marked another year of strong growth for energy drinks, which is expected to be amongst the strongest performers within the soft drinks industry. Energy drinks is set to experience double-digit growth in current value terms both on-trade and…
Tourist visitor levels in the UK were seen to recover in 2023, despite global macroeconomic pressures such as high inflation and the rapid escalation of living costs. This was an improvement on previous years, when the pandemic prevented people from…
Eye health is experiencing another year of double-digit current value growth in 2023, albeit at a marginally slower rate than 2022. Nevertheless, overall demand continues to rise. While there are no lockdown restrictions in place, the pandemic has…
Eyewear in the UK is expected to continue to record single-digit retail volume and current value growth in 2024, albeit at marginally slower rates than the previous year. Eyewear in the UK witnessed a relatively quick recovery after the decline seen…
In 2023, the UK’s economy has continued to be characterised by a high inflation rate and a rising cost of living. And, while in 2022 this situation was mainly exacerbated by the high cost of energy, in 2023 this cost has gradually started decreasing,…
Value sales of fine wines/champagne and spirits grew by 8% to total GBP3.0 billion in the UK in 2023, as a result of a consumers’ desire to make the most of their time after the pandemic. Enjoying a drink with friends is considered a priority leisure…
Fish and seafood is traditionally considered one of the more expensive protein options in the UK, and this perception is taking a toll on volume sales. As the cost-of-living crisis persists, local consumers are seeking ways to stretch their budgets,…
Food preparation appliances is set to experience an overall decline in retail volume terms in 2023, with this category expected to see the biggest fall in sales amongst all the small appliances categories. Food preparation appliances experienced the…
In times of lower discretionary spending, consumers are exhibiting a discerning focus on value and quality when making footwear purchases. The economic landscape significantly influences buying behaviour, prompting individuals to prioritise products…
Following strong growth and value recovery in 2022 from the pandemic’s impact, fragrances in the UK recorded another solid performance in 2023. Key growth drivers include the ongoing premiumisation trend along with inflationary price hikes, thereby…
2023 has presented considerable challenges and complexities for fresh food in the UK. Families are increasingly turning away from traditional staples such as fresh meat, fresh fruits, and vegetables due to the ongoing cost-of-living crisis. This…
Fruits in the UK are experiencing persistently high input costs, impacting their overall consumption. Despite the recommendations for higher fruit consumption, local consumers are struggling to meet these targets. The ongoing cost-of-living crisis…
In 2023, full-service restaurants were able to open without any related pandemic restrictions, with COVID-19 no longer a major concern for local consumers. However, extremely high operating costs amid the cost-of-living crisis meant that any ongoing…
Despite continuing headwinds, including erratic weather patterns and economic fluctuations, value sales of gardening in the UK recorded a substantial increase in 2023 following a decline the previous year, prompted by consumers prioritising home…
In 2023, a year characterised by the ongoing cost-of-living crisis and high inflation, Poundland was one of the more active players in general merchandise stores in the UK, placing a strong focus on pricing and expanding its product range. In March…
Maintaining its positive performance from 2022 and 2023, gum in the UK continues to enjoy positive growth in both volume and value terms in 2024. The category, which suffered significant losses during the pandemic due to limited time spent outside of…
Hair care recorded another year of solid current value growth in 2023, but this was predominantly driven by unit price increases, as established products such as standard shampoos and 2-in-1 products contracted in volume terms. Diminishing interest…
Overall demand for headphones continues to rise in 2023, with both retail volume and current value sales recording double-digit growth. The increase in the average unit price across the category is driving up higher value sales growth compared to…
In 2023, health and beauty specialists in the UK maintained its positive trajectory despite rising price sensitivity among consumers and a significant squeeze on disposable incomes. Pricing strategies, and discounted offers in particular, played an…
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…
Herbal/traditional products is experiencing another year of double-digit current value growth in 2023. Ingredient-led purchases are becoming increasingly common among local consumers, not only due to growing awareness of the benefits of certain…
Home and garden in the UK experienced a marginal increase in current value sales in 2023 following a decline in 2022, which was due to a confluence of economic headwinds that significantly impacted consumer spending. The increasing inflation rate,…
Demand for home audio and cinema continues to decline in 2023, with retail volumes remaining below pre-pandemic levels. Home cinema and speaker systems, which greatly benefited from the pandemic and new home-centric lifestyles, is likely to be the…
While demand for home care continued to decline marginally in 2023, overall retail volume sales remained above pre-pandemic levels, as certain habits have persisted in the UK. The explanation for this decline is two-fold: greater mobility has seen…
The HDPE bottle continued to be the most-used pack type in the UK’s home care market in 2022. This was because HDPE bottles have a versatile range of application across the home care industry, serving as an ideal packaging material for various…
For decades, barbecues have been a cornerstone of summertime in the UK, offering a convivial and flavourful way to enjoy meals outdoors. However, recent years have witnessed a significant surge in their popularity, driven by several factors. Firstly,…
In 2023, the UK housing market was faced with a combination of economic pressures and a desire for personalisation. Homeowners increasingly opted to upgrade their current homes rather than embark on the often-costly endeavour of relocation. A growing…
Demand for home insecticides in the UK remained relatively stable in 2023, but very undynamic, as many of these products are considered to be of relatively little importance to consumers. Home insecticides are very season-dependent, as flying insects…
Home laundry appliances is set to see a decline in retail volume terms at the top level in 2023. This comes as a result of the expectation of volume declines across all the main categories – automatic dryers, automatic washer dryers, and automatic…
Home products specialists witnessed a surge in value sales in 2021, following declines due to pandemic-related restrictions. However, the channel did not return to 2019 sales levels until 2022. The cost-of-living crisis that began in 2022 and…
After a surge in demand in 2020 as a result of the pandemic and subsequent lockdowns, retail volume sales of televisions have been declining. However, the rate of decline in 2023 is much lower compared to the previous two years. One of the more…