United Kingdom

In 2023 meals and soups is still being impacted by inflation, affecting both volume consumption and value growth. In the midst of a cost-of-living crisis, the volume rise of ready meals may seem surprising, but as budgets tighten, these convenient…

Mass brands play a crucial role in shaping beauty and personal care in the UK, accounting for 51% share of value sales in 2023. Mass beauty and personal care sales increased by 7% in 2023, driven by both high volume demand for categories such as…

Retail value sales of luxury goods in the UK grew by 7% in 2023 in current terms, to stand at GBP48.9 billion. Development was predominantly characterised by a focus on recovery and a return to customary consumer behaviour, encompassing working,…

In 2023, the growth of hotels is being driven by a diverse range of segments. Mid-market hotels and unrated hotels have experienced a surge in demand as consumers seek more affordable accommodation options amid the cost-of-living crisis. Mid-market…

Limited-service restaurants continued to record substantial current value growth in 2023, although the number of transactions and outlets remained stagnant. This was due to multiple factors as the economic environment in the UK continued to struggle,…

Laundry care experienced growth in both retail volume and current value terms in the UK in 2023. Greater demand was driven by greater mobility, as consumers have returned to their normal lives. Alongside consumers needing to wash their clothes more…

Overall large cooking appliances is set to see a decline in volume terms in 2023. This is due to the expectation of solid volume declines across the board, with the strongest falls expected for categories such as built-in hobs, built-in cooker hoods,…

2023 has been a positive year for total volume sales of soft drinks; however, consumers are drifting away from traditional soft drinks such as juice towards more innovative products. In 2023, most juice categories are set to increase in off-trade…

The shift in consumer preference towards preferring experiences, and products that provide experiences, such as travelling, or purchasing a home, rather than owning things, is continuing to have a negative impact on sales of jewellery in the UK.…

Polarisation is reshaping jeans in the UK, with a discernible impact on product prices and consumer preferences. The category is experiencing a notable divergence, witnessing stronger growth in both the economy and super premium segments, while…

This report provides valuable insights into product innovation in the UK, analysing data from Euromonitor International’s Innovation platform. The report covers the food and beverage categories, showing the level of new brand and sub-brand launch…

This report provides valuable insights into product innovation in the UK, analysing data from Euromonitor’s Innovation platform. The report covers the beauty, health and home categories, showing the level of new brand and subbrand launch activity.

In-car entertainment continues to face various challenges in 2023. First of all, most new models of cars offer built-in navigation, high-quality sound systems and media players. This is especially true of electric vehicles, which are driving growth…

Since 2018, the competitive landscape of imaging devices among the leaders has remained unchanged, with Canon and Sony as the leading brands of digital cameras and GoPro the most popular brand of digital camcorders. However, in 2023, the environment…

2023 witnessed another year of double-digit price increases for ice cream in the UK due to persistent cost pressures in raw materials, such as milk, sugar, edible oils and cocoa beans, key ingredients in the category’s production, combined with the…

Despite increased competition from discounters and warehouse clubs, which offer low-cost products appealing to the elevated number of price-sensitive consumers in 2023, hypermarkets in the UK maintained positive sales growth. Amid the cost-of-living…

Alongside rising consumer awareness in the UK on the importance of healthy nutrition, the HFSS regulation (High in Fat, Salt, and Sugar) has become a catalyst for even greater innovation in the health space. In October 2022, restrictions on product…

Local consumers are increasingly prioritising perceived healthier soft drinks, not only due to greater concerns over their health or to a more expanded knowledge of their own needs, but also because of the more expensive retail prices of soft drinks…

Retail value sales of low sugar snacks continued to grow in 2022. Since the pandemic, local consumers have been paying greater attention to the impact that food has on their health, especially as media reports highlighted that those who are…

Caffeinated products continued to record dynamic growth within hot drinks in 2022, as many local consumers looked to these beverages for an effective energy boost and to remain focused as a result of stress, anxiety and insomnia, all of which have…

With local consumers becoming increasingly aware of the benefits of balanced nutrition and exercise on their health, demand for high protein food products has significantly grown in the UK. This has been particularly evident in dairy products that…

New lifestyles, including flexible working models, have encouraged local consumers to cook more often at home. This is in addition to rising inflation in the UK, which has been pushing up the cost of meals through consumer foodservice. This trend…

Fresh coffee beans was one of the best performers among the various hot drinks categories in 2023, benefiting from premiumisation. In particular, it has been benefiting from single-origin and speciality coffee, as consumers become more concerned…

British consumers continue to turn away from tea and towards coffee, with the latter set to maintain stronger retail current value growth in 2023, mainly driven by a surge in prices. Retail volumes are expected to fall in all major hot drinks…

Amid the prevailing cost-of-living crisis in the UK, consumers are strategically reassessing their spending habits, which continues to be evident in hosiery. As disposable incomes face constraints, local consumers are prioritising value and seeking…

2023 presented various challenges for the global retail landscape in the UK. The lingering effects of the pandemic, combined with economic and geopolitical instabilities, created a climate of uncertainty for local consumers, resulting by an undynamic…

After a surge in demand in 2020 as a result of the pandemic and subsequent lockdowns, retail volume sales of televisions have been declining. However, the rate of decline in 2023 is much lower compared to the previous two years. One of the more…

Home products specialists witnessed a surge in value sales in 2021, following declines due to pandemic-related restrictions. However, the channel did not return to 2019 sales levels until 2022. The cost-of-living crisis that began in 2022 and…

Home laundry appliances is set to see a decline in retail volume terms at the top level in 2023. This comes as a result of the expectation of volume declines across all the main categories – automatic dryers, automatic washer dryers, and automatic…

Demand for home insecticides in the UK remained relatively stable in 2023, but very undynamic, as many of these products are considered to be of relatively little importance to consumers. Home insecticides are very season-dependent, as flying insects…

In 2023, the UK housing market was faced with a combination of economic pressures and a desire for personalisation. Homeowners increasingly opted to upgrade their current homes rather than embark on the often-costly endeavour of relocation. A growing…

For decades, barbecues have been a cornerstone of summertime in the UK, offering a convivial and flavourful way to enjoy meals outdoors. However, recent years have witnessed a significant surge in their popularity, driven by several factors. Firstly,…

The HDPE bottle continued to be the most-used pack type in the UK’s home care market in 2022. This was because HDPE bottles have a versatile range of application across the home care industry, serving as an ideal packaging material for various…

While demand for home care continued to decline marginally in 2023, overall retail volume sales remained above pre-pandemic levels, as certain habits have persisted in the UK. The explanation for this decline is two-fold: greater mobility has seen…

Demand for home audio and cinema continues to decline in 2023, with retail volumes remaining below pre-pandemic levels. Home cinema and speaker systems, which greatly benefited from the pandemic and new home-centric lifestyles, is likely to be the…

Home and garden in the UK experienced a marginal increase in current value sales in 2023 following a decline in 2022, which was due to a confluence of economic headwinds that significantly impacted consumer spending. The increasing inflation rate,…

Herbal/traditional products is experiencing another year of double-digit current value growth in 2023. Ingredient-led purchases are becoming increasingly common among local consumers, not only due to growing awareness of the benefits of certain…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

In 2023, health and beauty specialists in the UK maintained its positive trajectory despite rising price sensitivity among consumers and a significant squeeze on disposable incomes. Pricing strategies, and discounted offers in particular, played an…

Overall demand for headphones continues to rise in 2023, with both retail volume and current value sales recording double-digit growth. The increase in the average unit price across the category is driving up higher value sales growth compared to…

Hair care recorded another year of solid current value growth in 2023, but this was predominantly driven by unit price increases, as established products such as standard shampoos and 2-in-1 products contracted in volume terms. Diminishing interest…

Maintaining its positive performance from 2022 and 2023, gum in the UK continues to enjoy positive growth in both volume and value terms in 2024. The category, which suffered significant losses during the pandemic due to limited time spent outside of…

In 2023, a year characterised by the ongoing cost-of-living crisis and high inflation, Poundland was one of the more active players in general merchandise stores in the UK, placing a strong focus on pricing and expanding its product range. In March…

Despite continuing headwinds, including erratic weather patterns and economic fluctuations, value sales of gardening in the UK recorded a substantial increase in 2023 following a decline the previous year, prompted by consumers prioritising home…

In 2023, full-service restaurants were able to open without any related pandemic restrictions, with COVID-19 no longer a major concern for local consumers. However, extremely high operating costs amid the cost-of-living crisis meant that any ongoing…

Fruits in the UK are experiencing persistently high input costs, impacting their overall consumption. Despite the recommendations for higher fruit consumption, local consumers are struggling to meet these targets. The ongoing cost-of-living crisis…

2023 has presented considerable challenges and complexities for fresh food in the UK. Families are increasingly turning away from traditional staples such as fresh meat, fresh fruits, and vegetables due to the ongoing cost-of-living crisis. This…

Following strong growth and value recovery in 2022 from the pandemic’s impact, fragrances in the UK recorded another solid performance in 2023. Key growth drivers include the ongoing premiumisation trend along with inflationary price hikes, thereby…

In times of lower discretionary spending, consumers are exhibiting a discerning focus on value and quality when making footwear purchases. The economic landscape significantly influences buying behaviour, prompting individuals to prioritise products…

Food preparation appliances is set to experience an overall decline in retail volume terms in 2023, with this category expected to see the biggest fall in sales amongst all the small appliances categories. Food preparation appliances experienced the…