United Kingdom

Laundry care experienced growth in both retail volume and current value terms in the UK in 2023. Greater demand was driven by greater mobility, as consumers have returned to their normal lives. Alongside consumers needing to wash their clothes more…

Demand for polishes in the UK continued to decline in 2023, in line with the category’s general pre-pandemic trend. The ongoing decline continues to be exacerbated by greater mobility outside of the home, as consumers spend more time in the office or…

The pandemic increased consumers’ hygiene awareness, leading to a surge in sales of surface care in 2020, when COVID-19 first emerged. Demand for surface care has continued to be strong since, with 2023 seeing higher sales than pre-pandemic levels,…

Demand for toilet care products continued to decline significantly in 2023. The reasons for this decline are twofold: consumers are spending less time at home and thus have less time to focus on cleaning their houses, and secondly, multipurpose…

The away-from-home channel in the UK experienced strong value growth in tissue and hygiene in 2023, with both categories growing by over 10%, albeit at marginally slower rates than the previous year. Value growth for away-from-home hygiene was partly…

Menstrual care in the UK experienced growth in both volume and value terms in 2023. Continuing on from its strong performance in 2022, the category’s current value growth in high single digits was only marginally below the previous year. As inflation…

Nappies/diapers/pants in the UK experienced positive retail volume growth in 2023 across the category. These products are deemed essential, ensuring stable demand, despite prices soaring. However, with birth rates in the UK gradually falling, growth…

Retail adult incontinence in the UK continued to record a dynamic performance in 2023. Overall demand for these products was based on several different factors, such as an ageing consumer base, increasing awareness, and greater availability in terms…

Inflationary pressures in 2023 marginally eased when compared to the previous year, but continued to exert strong influence on demand for retail tissue in the UK. Sales mostly rebounded in the second half of 2023, although not sufficiently to avoid…

Rx/reimbursement adult incontinence in the UK continued to record volume declines in 2023. The category has been in decline for many years in the local market, with consumers shifting towards retail adult incontinence as the availability and…

In 2023, inflation was once again the major factor impacting the performance of tissue and hygiene in the UK. Both retail tissue and retail hygiene experienced high single-digit value growth in 2023, mainly propelled by the high inflationary…

Wipes in the UK grew by 9% in current value terms in 2023, with all types recording a positive performance except for toilet care wipes and deodorant wipes as a result of low volume demand. While overall value growth was sustained by demand for some…

After a year of strong double-digit value growth in 2022 for apparel and footwear specialists in the UK, the channel maintained its positive trajectory in 2023 to outperform all other non-grocery retailers, except for leisure and personal goods…

In 2022, appliances and electronics specialists in the UK was the only non-grocery retail channel to experience a decline in sales. Due to the cost-of-living crisis and the squeeze on discretionary budgets, many consumers were forced to be…

Despite price increases as a result of inflation that continued to drive the local population to adopt more conscious spending patterns in 2023, convenience retailers in the UK maintained a positive trajectory during the year as proximity and…

Amid the ongoing cost-of-living crisis, local consumers turned to direct selling in the UK as a way to augment their household earnings. Data released by the UK’s Direct Selling Association (DSA) revealed a significant surge in the number of people…

Due to high inflation towards the end of the review period, resulting in elevated prices of goods and services, consumers became increasingly price conscious, supporting the second consecutive year of value growth for discounters in the UK. As…

In 2023, a year characterised by the ongoing cost-of-living crisis and high inflation, Poundland was one of the more active players in general merchandise stores in the UK, placing a strong focus on pricing and expanding its product range. In March…

In 2023, health and beauty specialists in the UK maintained its positive trajectory despite rising price sensitivity among consumers and a significant squeeze on disposable incomes. Pricing strategies, and discounted offers in particular, played an…

Home products specialists witnessed a surge in value sales in 2021, following declines due to pandemic-related restrictions. However, the channel did not return to 2019 sales levels until 2022. The cost-of-living crisis that began in 2022 and…