United Kingdom

This report provides valuable insights into product innovation in the UK, analysing data from Euromonitor’s Innovation platform. The report covers the beauty, health and home categories, showing the level of new brand and subbrand launch activity.

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

New lifestyles, including flexible working models, have encouraged local consumers to cook more often at home. This is in addition to rising inflation in the UK, which has been pushing up the cost of meals through consumer foodservice. This trend…

With local consumers becoming increasingly aware of the benefits of balanced nutrition and exercise on their health, demand for high protein food products has significantly grown in the UK. This has been particularly evident in dairy products that…

Caffeinated products continued to record dynamic growth within hot drinks in 2022, as many local consumers looked to these beverages for an effective energy boost and to remain focused as a result of stress, anxiety and insomnia, all of which have…

Retail value sales of low sugar snacks continued to grow in 2022. Since the pandemic, local consumers have been paying greater attention to the impact that food has on their health, especially as media reports highlighted that those who are…

Local consumers are increasingly prioritising perceived healthier soft drinks, not only due to greater concerns over their health or to a more expanded knowledge of their own needs, but also because of the more expensive retail prices of soft drinks…

Alongside rising consumer awareness in the UK on the importance of healthy nutrition, the HFSS regulation (High in Fat, Salt, and Sugar) has become a catalyst for even greater innovation in the health space. In October 2022, restrictions on product…

Charge cards is expected to continue to see double-digit declines in 2023 in terms of cards in circulation, and volume and value transactions. Historically, charge cards were primarily associated with business use, as the majority of transactions,…

In 2022, there was double-digit growth in terms of credit card spending for both personal and commercial credit cards. High inflation and the rising cost of living, which have also been affecting Britons in 2023, were amongst the main causes. In…

In 2023, debit cards remains the preferred and most widely used payment method, increasing from the previous year in terms of the number of cards in circulation, as well as the volume and retail value of transactions. However, this growth is set to…

In 2023, the UK’s economy has continued to be characterised by a high inflation rate and a rising cost of living. And, while in 2022 this situation was mainly exacerbated by the high cost of energy, in 2023 this cost has gradually started decreasing,…

Pre-paid cards is set to see a solid performance in 2023, while other card payment methods, such as charge cards and store cards, are set to decrease significantly, and others are set to see slower growth, such as debit cards. One of the factors…

Even though consumers have relied more on credit to afford higher retail prices in 2023, due to the economic situation in the country, store cards have continued to decrease in popularity, with declines expected in terms of cards in circulation, and…

The performance of baked goods has been particularly hit by the supply chain crisis, as wheat shortages are putting severe pressure on production costs. The expiration of the Black Sea corridor deal in July 2023 has fuelled further delays in the…

Breakfast cereals faced severe challenges from the economic and regulatory framework in 2022. On the one hand, the supply chain crisis, including the tight global supplies of raw materials due to the war in Ukraine, forced manufacturers and retailers…

In 2022, retail volume sales of processed fruit and vegetables were challenged by inflationary pressures. The category, which recorded strong growth in 2020 when COVID-19 lockdown restrictions turned consumers towards convenient food solutions, has…

Processed meat, seafood and alternatives to meat recorded severe losses in retail volume sales in 2022, and decline is set to continue in 2023, although at a slower rate, with demand being heavily affected by the cost-of-living crisis. As consumers…

In 2022, rice, pasta and noodles was one of the categories that faced strong price increases due to the supply chain crisis, with wheat and rice shortages putting particular pressure on production costs. Further high single-digit price increases are…

Rising production costs due to the energy crisis, labour shortages, and the increasing price of raw materials across the entire supply chain led to strong rises in the prices of staple foods in 2022. High single-digit price increases are also…

Despite 2023 seeing a return to offices and institutional channels, at-home consumption of coffee has remained high owing to post-pandemic habits such as continued working from home. Also, having purchased a coffee machine and other relevant…

Numerous consumers have increased their reliance on credit to enable them to afford higher retail prices in 2023, as the UK economy has continued to be impacted by high inflation and the rising cost of living. As a result, card lending is set to…

In comparison with Eurozone countries, the UK economy has continued to be impacted by high inflation and the soaring cost of living in 2023. While rising electricity and gas prices drove inflation in 2022, they have been gradually decreasing in 2023,…

The lingering effect of the inflationary wave from 2022, exacerbated by the ongoing Russian invasion of Ukraine, has resulted in continued economic pressures. Moreover, cooking ingredients and meals is dealing with the consequences of climate change,…

Edible oils in the UK has still been experiencing various challenges in 2023, including inflation, rising costs, and supply chain disruptions. While there has been a slight improvement, persistently high unit prices continue to pose difficulties for…

British consumers continue to turn away from tea and towards coffee, with the latter set to maintain stronger retail current value growth in 2023, mainly driven by a surge in prices. Retail volumes are expected to fall in all major hot drinks…

In 2023 meals and soups is still being impacted by inflation, affecting both volume consumption and value growth. In the midst of a cost-of-living crisis, the volume rise of ready meals may seem surprising, but as budgets tighten, these convenient…

Chocolate-based flavoured powder drinks is set to see declining sales in both retail volume and current value terms in 2023, owing to an increasing number of consumers favouring products which are healthy. There is an overall sense that shoppers have…

Trends that emerged in 2022, such as rising unit prices, have continued to impact sauces, dips and condiments in 2023. The escalating input costs faced by companies, coupled with the soaring prices of key ingredients, have led to substantial…

In recent times, sweet spreads in the UK has experienced challenges including inflation and soaring prices. The ongoing war in Ukraine has had a particularly noteworthy impact on the category. Chocolate spreads and peanut butter, which heavily rely…

The overarching health and wellness trend triggered by the pandemic has placed herbal/traditional medicinal teas, other fruit/herbal teas, and various other teas in a growing and strong position. While consumers are not as concerned about improving…

The ongoing cost-of-living crisis in the UK is having a discernible impact on discretionary spending for various apparel accessories. Local consumers, facing economic uncertainties and inflationary pressures, are exhibiting more cautious purchasing…

The cost-of-living crisis in the UK has cast a shadow over discretionary spending, significantly impacting the purchase of apparel and footwear. As inflation rises and essential expenses such as housing, utilities, and groceries become more…

Following the pandemic-related baby boom, birth rates in the UK are now declining, but demand for childrenswear continues to grow. However, a stronger performance in value growth terms is being driven by unit price increases. Childrenswear faces…

In times of lower discretionary spending, consumers are exhibiting a discerning focus on value and quality when making footwear purchases. The economic landscape significantly influences buying behaviour, prompting individuals to prioritise products…

Amid the prevailing cost-of-living crisis in the UK, consumers are strategically reassessing their spending habits, which continues to be evident in hosiery. As disposable incomes face constraints, local consumers are prioritising value and seeking…

Polarisation is reshaping jeans in the UK, with a discernible impact on product prices and consumer preferences. The category is experiencing a notable divergence, witnessing stronger growth in both the economy and super premium segments, while…

Menswear in the UK is experiencing the repercussions of lower levels of discretionary spending among consumers in the wake of the cost-of-living crisis. As economic pressures, inflation, and rising living costs take their toll, individuals are…

Sportswear in the UK is maintaining its trajectory of robust growth, attesting to the enduring appeal of athletic-inspired fashion and the evolution of consumer preferences. 2023 has witnessed a continuation of key trends that have been shaping…

In 2023, womenswear in the UK is grappling with the multifaceted challenges posed by inflation and a cost-of-living crisis, significantly impacting discretionary spending patterns. As inflation rates rise, the overall cost of goods and services…

Although seeing a notable slowdown, air treatment products is expected to maintain growth in retail volume terms in 2023. This is the only small appliances category that is anticipated to experience growth in 2023. There has not been universal growth…

Bottled water is set to continue to experience total current value growth in 2023. 2022 marked a year of dynamic growth for bottled water, due to the return of on-the go consumption and a warmer and longer summer. In 2023, growth is set to continue,…

The cost of living increased sharply across the UK during 2022 and into 2023. Due to a strong increase in the overall cost of production, and rising unit prices, reaching and often surpassing 10% rises, carbonates is set to experience increases in…

After a year of falling off-trade volume sales in 2022, 2023 is set to see a continued decline in demand for concentrates. The decrease in off-trade volume terms is expected to be especially marked by the decline in powder concentrates, which is set…

Overall, there is set to be a decline in consumer appliances in retail volume terms at the top level in 2023. This comes as a result of declines in both major and small appliances. Major appliances is, however, expected to experience a much stronger…

A top level decline is expected for dishwashers in retail volume terms in 2023; this will come from declines for both built-in and freestanding formats. The volume decline for built-in dishwashers is set to be slightly stronger than that for…

2023 has marked another year of strong growth for energy drinks, which is expected to be amongst the strongest performers within the soft drinks industry. Energy drinks is set to experience double-digit growth in current value terms both on-trade and…

Food preparation appliances is set to experience an overall decline in retail volume terms in 2023, with this category expected to see the biggest fall in sales amongst all the small appliances categories. Food preparation appliances experienced the…

Home laundry appliances is set to see a decline in retail volume terms at the top level in 2023. This comes as a result of the expectation of volume declines across all the main categories – automatic dryers, automatic washer dryers, and automatic…

2023 has been a positive year for total volume sales of soft drinks; however, consumers are drifting away from traditional soft drinks such as juice towards more innovative products. In 2023, most juice categories are set to increase in off-trade…