Turkey

Eyewear in Turkey has been in recovery since 2021, but a full return to pre-pandemic levels in volume terms is not expected until the second half of the forecast period. Sales have already recovered in current value terms, but this has largely driven…

A significant shift is underway in the realm of Dutch public transport, as the familiar OV chipkaart is being gradually phased out and replaced with a more versatile system known as OVpay. Since the start of 2023, travellers on public transport have…

Value sales of fine wines/champagne and spirits grew by 85% to total TRY3.5 billion in 2023, boosted by consumers’ appetite for experiences and enjoyment after the pandemic. Socialising is a priority pastime for many consumers, following on from the…

Sales in food preparation appliances see healthy volume growth in 2023, continuing the trend seen since the era of the pandemic, when consumers were spending more time cooking at home and trying out new recipes. Indeed, food preparation appliances…

All categories of footwear are projected to post retail volume growth over 2023, led by a double-digit increase for children’s footwear and moderate rises for women’s and men’s footwear. Both children’s and women’s footwear are projected to exceed…

Driven by younger generations like Gen Z, a new fragrance philosophy emerged in Turkey in 2023 – the concept of a curated "fragrance wardrobe." Consumers are increasingly interested in owning a collection of scents that reflect their moods and…

Full-service restaurants experienced hyperinflation effects more strongly than other consumer foodservice categories, as their price points were already higher than average in the industry. There was a small drop in overall transactions. As the…

In 2023, Turkey's gardening sector experienced significant growth in the use of fertiliser, driven by the burgeoning interest in home gardening. Leading brands such as Vilmorin (Vilmorin Anadolu Tohumculuk), Çiçek Costuran (Ozlem Hasere Ilaclari),…

Within general merchandise stores, department stores accounted for significantly more value sales than variety stores in Turkey in 2023. The only major player in variety stores is German global player Tchibo, while there are three significant players…

The outbreak of COVID-19 decreased the occasions of gum since consumers did not go to offices or schools, and consumers spent more time in the household. This reduced the use of gum as a breath-freshening product, leading to negative growth of gum.