Turkey

Overall, plant-based dairy recorded another year of healthy unit volume growth in its packaging in 2022. Growth is being driven by the rising demand for non-dairy alternatives from vegans/vegetarians and other consumers embracing healthier eating…

With rising inflation impacting price points, 2023 saw double-digit retail value growth. However, retail volume declined in all areas, with deepest declines noted in metal polish and furniture polish. The decline observed in both floor and furniture…

The wireless speakers category is bucking the downward trend with notable retail volume growth in 2023. Rising numbers of Turkish consumers continue to shift towards wireless speakers, having gained the habit during the pandemic when many people…