Turkey

The demand for childrenswear is dampened by demographic trends, with the fertility rate and 0-3-year-old population seeing a downward trajectory in the country. In addition, the 4-14-year-old population started to drop towards the end of the review…

When inflation started to be significant in 2017 in Turkey, chocolate confectionery was experiencing a peak in volume growth, benefiting from new launches. Throughout the high inflation period, companies looked to downsize standard tablet chocolate…

Cider/perry saw slumping volume sales in Turkey in 2023, with both on-trade and off-trade volume in negative figures. This also shows a steep drop from the positive volume figures seen in both channels in 2022. Cider/perry is not the most popular…

In 2023, cigarette sales in Turkey experienced a significant increase in retail volume, growing at a double-digit rate. This surge can be partly attributed to a rebound in sales following a period of decline in the previous year due to adverse…

In 2023, fine-cut tobacco sales witnessed a robust double-digit volume increase, albeit at a slower pace compared to the Compound Annual Growth Rate observed during the review period. This deceleration can be attributed to market saturation. Fine-cut…

Coffee witnessed modest retail volume growth in 2023, despite rising prices. The continued expansion of the coffee sector was partially limited by the maturity of certain products, namely Turkish coffee within fresh ground coffee and instant coffee.…

Colour cosmetics in Turkey experienced a vibrant boom, with retail value sales skyrocketing in 2023. This surge in demand was largely driven by inflationary pressures, however, as volume growth was more muted. A high inflation rate and energy crisis…

Computers and peripherals will register stagnant volume sales in 2023, partly due to saturation, but also due to weaker demand following the dynamic growth in 2020. There was a surge in computer and peripheral volume sales at the height of the…

Turkish consumers are gradually losing interest in concentrates, resulting in ongoing retail volume decline. These products are widely recognised as unhealthy beverages due to the elevated levels of artificial additives contained within. Moreover,…

Flexible plastic remains the dominant pack type in confectionery in Turkey. Flexible plastic is widely used in chocolate confectionery, completely dominating countlines packaging as the only pack type used in this product area, the biggest in Turkish…