Turkey

As Coronavirus (COVID-19) measures lifted, consumers resumed their regular visits to gyms and leisure centres, in addition to participating in individual and team sports. This has stimulated the demand for sports nutrition in Turkey. In light of the…

As in other apparel categories, sportswear in Turkey is seeing significant activity in terms of collaborations between companies and brands. Collaborations have many advantages for brands, in terms of communication and marketing, as well as in terms…

Turkey implemented an economic programme in May 2023 to help navigate the delicate equilibrium between domestic demand and export priorities, as articulated by the financial authorities of Turkey. Practically, this indicates the policies set forth…

There were no store cards with “pay later” options available in Turkey at the end of the review period. All cards issued by retailers are closed loop pre-paid cards that enable payment in specific retail outlets. Over the forecast period, prospects…

The tough economic situation in Turkey continued to impact consumer foodservice at the end of the review period. This had some benefits for street stalls/kiosks as consumers looked for the best value for money from their consumer foodservice choices.…