Turkey

High inflation and increasing prices are the main factors impacting the performance of dairy products and alternatives in 2023. Turkey has already been experiencing a high inflationary phase, with the rate of inflation rising dramatically in…

The COVD-19 pandemic hampered the use of cash in Turkey, with consumers also opting to use a debit card over credit cards in 2023. The availability of contactless debit cards encouraged consumers to use their debit cards for small purchases, while…

Deodorant sales in Turkey experienced significant growth in 2023, with retail value sales surging due to inflationary pressures, whilst volume sales grew at a steadier pace. The scorching summer of 2023 significantly boosted deodorant sales in…

Depilatories recorded double-digit growth in retail value terms in 2023. This strong increase was largely driven by price increases, however, as volume sales grew at a steadier pace. Depilatories are facing a two-pronged challenge when it comes to…

Hair weakens and becomes vulnerable to shedding due to reasons like seasonality (seasonal transitions), stress, hormonal changes and thermal applications. For this reason, hair loss treatments tends to see increases in demand in spring and autumn,…

In the wake of Coronavirus (COVID-19), a growing number of local consumers are re-examining their diets. Obesity was identified as a major risk factor for developing severe symptoms, if one contracted the virus. As a result, consumers changed their…

Following on from the Coronavirus (COVID-19) pandemic and rising cost of living amid high inflation, the economic and social damage caused by earthquakes and the upheaval of political elections have played their parts in increasing stress levels in…

Direct selling in Turkey registered a further fall in constant values sales in 2023. A shift away from direct selling to e-commerce led to a drop in sales, as e-commerce also provides the convenience of direct delivery. In fact, direct selling was…

In 2023, discounters emerged as the largest and most dynamic format in the grocery retail sector in Turkey, passing out supermarkets in terms of value sales for the first time. The key factor driving this dynamism was the further openings of new…

Sales in dishwashers see small positive volume growth in 2023, supported by consumer demand for energy efficient models and improved technologies. The increase in the number of houses in the country, along with the desire from consumers to replace…

In 2023, retail value growth soared due to rising price points, while retail volume sales remained positive, driven by an uplift in sales for automatic dishwashing liquid and tablets. The steep devaluation of the currency during the year led to…

Dog food in Turkey is feeling the impact of the slowed expansion of the pet dog population in 2024, as the full return to pre-pandemic routines and rising living costs have recently undermined the inclination to acquire new pets for many people.…

Over 2023, the average retail current unit price of drinking milk products is projected to a see triple-digit increase. This notable price surge can be primarily attributed to the substantial devaluation of the Turkish lira. The prices of raw milk…

In 2023, Turkey’s real GDP growth slowed to 2.8% amid tight financial conditions and surging inflation, but it outperformed Western Europe’s average growth. Furthermore, Turkey’s inflation levels decreased to 53.9% in 2023, following a change in the…

2023 saw edible oils register steady and stable volume growth as population growth underpinned rising demand, with olive oil recording a particularly positive performance as consumers became more interested in the health and wellness properties of…

In 2023, energy drinks have witnessed remarkable growth in retail volume sales, surpassing the performance seen in the previous year. Consumers have been enticed by the introduction of new, budget-friendly local energy drinks brands in regular…

In its second edition, the EV Readiness Index 2023 indicates the best prepared markets for the electric vehicle (EV) transition. This follows growing EV take-up, with new electric passenger car registrations set to reach 20% of total registrations…

Tourist visitor levels in Turkey were seen to recover in 2023, despite global macroeconomic pressures such as high inflation and the rapid escalation of living costs. This represented an improvement on 2021 and 2022, when restrictions related to the…

The greater use of technological devices for a variety of work, communication, study and entertainment purposes during the Coronavirus (COVID-19) lockdown increased the risk of various eye problems, thereby stimulating a spike in retail volume sales…

Eyewear in Turkey has been in recovery since 2021, but a full return to pre-pandemic levels in volume terms is not expected until the second half of the forecast period. Sales have already recovered in current value terms, but this has largely driven…

A significant shift is underway in the realm of Dutch public transport, as the familiar OV chipkaart is being gradually phased out and replaced with a more versatile system known as OVpay. Since the start of 2023, travellers on public transport have…

Value sales of fine wines/champagne and spirits grew by 85% to total TRY3.5 billion in 2023, boosted by consumers’ appetite for experiences and enjoyment after the pandemic. Socialising is a priority pastime for many consumers, following on from the…

Sales in food preparation appliances see healthy volume growth in 2023, continuing the trend seen since the era of the pandemic, when consumers were spending more time cooking at home and trying out new recipes. Indeed, food preparation appliances…

All categories of footwear are projected to post retail volume growth over 2023, led by a double-digit increase for children’s footwear and moderate rises for women’s and men’s footwear. Both children’s and women’s footwear are projected to exceed…

Driven by younger generations like Gen Z, a new fragrance philosophy emerged in Turkey in 2023 – the concept of a curated "fragrance wardrobe." Consumers are increasingly interested in owning a collection of scents that reflect their moods and…

Full-service restaurants experienced hyperinflation effects more strongly than other consumer foodservice categories, as their price points were already higher than average in the industry. There was a small drop in overall transactions. As the…

The briefing examines how the furniture industry is performing globally and in the largest countries in terms of furniture output. The report also provides data for production, market size, imports, exports, industry costs, industry profitability and…