Turkey

In 2023, other dairy is projected to see strong, if slower, retail volume growth. The growth in the category can be attributed to the sustained demand for these types of products, driven by their perceived healthier properties and natural qualities.…

Oral care in Turkey experienced positive growth in 2023, driven by a growing emphasis on essential hygiene products.

Although there are no legal imports of electronic cigarettes in Turkey, these products are readily available in most large urban centres. More and more people who want to quit smoking cigarettes have started to use e-vapour products and heated…

The year 2023 marked a challenging period for the nappies/diapers/pants product area in Turkey, as it witnessed a negative volume growth driven by the prevailing economic downturn. This decline was primarily attributed to the adverse impact of…

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…

In 2023, mobile phone volume sales saw a small volume decline, though current value sales are rising. Adverse economic conditions in the country translated into lower disposable incomes, and this has reduced mobile phone renewals. The rising price of…

Sales in microwaves continue on a declining volume trend, as such appliances are not seen as necessities and carry a negative image of being an unhealthy method of cooking. Overall, while the convenience microwaves offer is undeniable, most Turkish…

Menswear is projected to see slower retail volume and current value growth than womenswear over 2023. There tended to be a higher level of price-sensitivity amongst men in Turkey, which limited their frequency of shopping for apparel during the…

The year 2023 witnessed a notable surge in the volume sales of menstrual care products in Turkey, marking a modest yet significant rebound from the preceding year's decline. This growth was chiefly fuelled by the introduction of new and innovative…

Men's grooming in Turkey experienced a surge in popularity in 2023, driven by a growing awareness of self-care and a shift in traditional gender norms. Gone are the days when men's grooming was considered a niche pursuit. Turkish men are becoming…

Folding cartons were gaining share as a pack type in meals and soup packaging over the review period. This is because folding cartons are generally cost-effective to produce compared to other packaging materials like glass or metal. In a…

Ready meals recorded an excellent sales performance in 2023 as demand continued to increase substantially. While all categories of ready meals registered strong positive retail volume sales growth, shelf stable ready meals and chilled ready meals…

Mass beauty and personal care in Turkey thrived in 2023, driven by a consumer focus on value for money. This growth stemmed from several key trends.

Retail value sales of luxury goods in Turkey went up by 36% in 2023 in current terms, to stand at TRY223.9 billion. Growth in sales was fuelled by several factors during the post-lockdown period. One significant driver was a desire amongst affluent…

In 2023, Turkey continues to see the opening of new hotels, in line with accelerating tourism flows in the country. The luxury format is expected to register the highest number of new hotel outlets, due to investments from both existing and new…

Limited-service restaurants experienced growth across all metrics in 2023, although huge current value increases were exaggerated by very high inflation. Nonetheless, the category secured competitive advantages over other consumer foodservice types,…

In 2023, retail value sales growth was extremely high, driven by rising prices across laundry products. Retail volume sales also remained positive, bolstered by laundry detergents registering high volume growth thanks to consumer bulk purchases.

Sales in large cooking appliances demonstrate a small volume growth in 2023, which come from the good performance of built-in appliances. Within this, consumers are noted to place emphasis on modern designs, attractive colour schemes (e.g., silver,…

In 2023, nectars continued to exhibit a decline in retail volume growth, acting as a hindrance to the overall development of the juice category. This downward trend can be attributed to the high sugar content present in these products, which clashed…

Weddings in Turkey gained momentum post-pandemic in 2021 and 2022. However, a slowdown in 2023 is evident, resulting in lower growth rates in jewellery sales compared to the years 2021 and 2022. Notably, millennials and Gen Z prefer to allocate their…