Turkey

There was a further contraction in outlets of small local grocers in Turkey in 2023, as increasing numbers of operators were unable to compete with other formats, in a climate of rising inflation and rising costs. It is extremely difficult for small…

Light flyers continue to be perceived as desirable products by consumers, thanks to being perceived as healthy and energy efficient small cooking appliances. Indeed, consumers’ demand for such practical appliances has also led to a series of new…

While health concerns associated with Coronavirus (COVID-19) began to wane from 2022, economic uncertainty in light of high inflation and the aftermath of the earthquakes were sources of stress and anxiety for consumers in 2023. In addition, the…

Turkish consumers demonstrated a growing interest in advanced skin care regimens in 2023. This trend, exemplified by the popularity of "skin cycling," involves incorporating a wider variety of ingredients and product formats into daily routines.…

Independents continued to dominate self-service cafeterias in Turkey in 2023. Independent concepts like esnaf lokantasi are popular with local consumers. Esnaf lokantasi supply fixed price three course menus at affordable prices, typically for…

The pistachio, mixed products, and peanut categories have largely influenced the packaged nuts industry in 2023. Price variations among different nuts is largely determined by inflation and harvest conditions. Turkish consumers have a traditional…

The increasing emphasis on eating healthy foods has been boosting the consumption of salad in recent years in Turkey, with the COVID-19 pandemic, as a major health crisis, only serving to further drive this trend among local consumers. Consequently,…

Even after the restrictions on mobility as a result of the COVID-19 pandemic had been withdrawn, Turkish consumers retained a strong interest in home cooking, partially bolstered by high inflation rates in the country. This interest drove an increase…

Sauces, dips and condiments recorded merely modest retail volume growth in Turkey during 2023 as the substantial pressure that has come on consumer spending power as a result of the highly adverse social economic situation in the country forced many…

The demand for Rx (prescription) adult incontinence products in Turkey experienced robust growth in 2023, driven by a surge in volume sales. Open-tape adult diapers designed for heavy incontinence dominated the market, with the Social Security…