Turkey

Processed meat and seafood continued to record positive unit volume sales growth in Turkey in 2022, driven by the relative affordability of processed products compared to fresh ones. With inflation rates soaring in the country in 2022 as the value of…

Frozen processed fruit and vegetables packaging recorded double-digit percentage growth in its unit volumes for the third year in a row in 2022 in Turkey. This was due to a growing awareness of the nutritional benefits of frozen fruits and…

Over 2023, retail volume sales of processed fruit and vegetables are projected to witness stagnation, due to multiple factors. Rising product prices, heavy pressure on purchasing power and the increasing popularity of ready meals as alternatives…

Premium beauty and personal care in Turkey experienced a strong year in 2023, with fragrances leading the growth surge. This category emerged as the largest and most dynamic segment within premium beauty and personal care. Several factors contributed…

Value sales of premium and luxury cars rose by 23% to total TRY137.7 billion in 2023 as a result of elevated demand from higher-income consumers, exhibiting resilience in the face of macroeconomic challenges. Demand for premium and luxury cars is…

Turkey is witnessing dynamic growth in social media and gaming expenditure. While consumers above the age of 18 and those in the workforce have the option to obtain credit or debit cards to access their wages, a different consumer profile is emerging…

The wireless speakers category is bucking the downward trend with notable retail volume growth in 2023. Rising numbers of Turkish consumers continue to shift towards wireless speakers, having gained the habit during the pandemic when many people…

With rising inflation impacting price points, 2023 saw double-digit retail value growth. However, retail volume declined in all areas, with deepest declines noted in metal polish and furniture polish. The decline observed in both floor and furniture…

Overall, plant-based dairy recorded another year of healthy unit volume growth in its packaging in 2022. Growth is being driven by the rising demand for non-dairy alternatives from vegans/vegetarians and other consumers embracing healthier eating…

Overall, plant-based dairy is projected to see a second consecutive year of double-digit retail volume growth in 2023. Growth is being driven by the escalating demand for non-dairy alternatives from vegans/vegetarians and other consumers embracing…

Turkey’s pet products market is benefitting from the pet humanisation trend in 2024, as seen in other pet care categories. Humanisation is particularly pronounced among dog owners, who are thus more likely than other pet owners to buy non-essential…

Pet care in Turkey in 2024 is seeing local consumers showing an increasingly cautious attitude towards consumption. The economic uncertainty the country throughout the review period has resulted in a widespread conservative and reluctant approach in…

Turkey is facing rising authoritarianism, along with the undermining of its secular society and democracy. Earthquakes in early 2023 are to negatively affect economic development considerably and increase state spending, whilst they have also clouded…

Personal luxury retail value sales increased by 80% in 2023, to reach TRY35.5 billion, supported by growth recorded by leading brand providers, such as Beymen Magazacilik AS, Vakko Satis Magazalari AS, and LVMH Moët Hennessy Louis Vuitton Turkiye.…

Rising urbanisation and out-of-home lifestyles support growth in personal care appliances, along with a greater number of people in workplaces. Indeed, consumers have been paying more attention to their grooming since the end of the pandemic…

The Turkish economy has grappled with prolonged economic instability and high inflation, resulting in restrained volume sales. Lengthy recovery post two significant earthquakes, impacting a fifth of the population, and the country's unstable economic…

In general, paediatric consumer health recorded strong retail volume growth during the early-to-mid-review period, with the outbreak of Coronavirus (COVID-19) in 2020 providing a particular fillip to demand. However, as the pandemic threat eased, the…

The packaging industry in Turkey is undergoing a transformative shift, driven by key factors such as convenience, sustainability and consumer awareness. Innovative solutions are emerging, reshaping the landscape of packaged goods. Brands like Persil…

Other pet food in Turkey is being impacted by the continued decline in the pet fish population in 2024. During the pandemic, prolonged home seclusion led to shifts in consumers’ lifestyles, priorities and leisure activities, benefitting the demand…

In 2023, other hot drinks registered only marginal volume growth, driven by the solid performance of other plant based hot drinks, which are locally known as sahlep in Turkey. Sahlep is a milky hot drink made from wild orchid tubers and is a very…