Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Turkey. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.
In 2023, consumer lending has witnessed a surge in current value growth, despite soaring inflation rates that have caused substantial economic challenges for consumers. Unpredictable fluctuations in the cost of living and foreign exchange rates have…
Economic instability, characterised by very high inflation, continues to restrain retail volume sales at the end of the review period. The Turkish economy is taking longer than many other countries to recover from the economic effects of Coronavirus…
The market witnessed significant damage and losses due to a massive and destructive earthquake that occurred on 6 February 2023, affecting 11 provinces in east and southeast Turkey. The major earthquake impacted provinces with a special role in…
In 2023, consumer foodservice through lodging continued its recovery from the effects of the COVID-19 pandemic. This was due largely to the upturn in inbound tourism flows towards the end of the review period. The increase in the numbers of foreign…
Consumer electronics in Turkey is registering weaker retail volume growth in 2023, compared to 2022 levels, with sales of headphones, wearable electronics and wireless speakers the main driver of volume sales. The year 2023 is proving difficult for…
The year 2023 witnessed a decline in the number of consumers obtaining personal consumer credit. As Inflation and the cost of living remained high, consumers relied on cash withdrawals from credit cards when they needed small sums of money. This…
Consumer appliances in Turkey is seeing positive growth in 2023, despite the major earthquake which hit the country in February 2023, with volume growth at a healthy level and value growth notably high, due to spikes in unit prices connected to the…