Turkey

The shift from skinny jeans to extra-baggy and extra-comfortable styles was already noticeable during the review period. The changes in lifestyles with the reopening of society, as the threat and related restrictions of the Coronavirus (COVID-19)…

Retail volume sales of in-car entertainment continued to decline in 2023, even though driving picked up again as the pandemic ebbed away. Modern cars have built-in car speakers and media players, which has led to a general decline in demand for…

In 2023, imaging devices are witnessing strong volume decline as part of a continuing trend that emerged over the review period. One of the major contributory factors to this weak performance is the very high ownership of smartphones with advanced…

Ice cream is experiencing favourable growth, albeit with some challenges. Factors such as energy and electric prices, the cost of raw materials, and frozen distribution expenses are leading to a higher unit price increase compared to other product…

After discounters, hypermarkets were the best performing grocery channel in Turkey in 2023, in terms of value growth. With inflation still high, hypermarkets registered both a double-digit percentage increase in current and constant value sales.…

One of the major issues of the pandemic was that people had fewer opportunities to do physical activities, as they stayed at home most of the time. Accordingly, many people gained weight, with the number of people diagnosed with overweight and…

The consumer base in Turkey increased in 2022, as the country saw substantial immigration, and also a strong influx of tourists. Despite inflationary pressures and higher prices, the consumption of soft drinks increased, and the focus on health and…

Consumers in Turkey have become highly price-sensitive, given the steep inflation rate and the decrease in tourism, as the country traditionally benefited from tourist arrivals from both Ukraine and Russia, with this disrupted by the war in Ukraine.…

Tea consumption in Turkey is vast, with most consumers drinking tea daily, and most tea produced within the country. According to the World Tea Committee, Turkey is the number one country by per capita consumption of tea. The tea industry in Turkey…

The health and wellness trend is shaping product developments in dairy products and alternatives in Turkey, with a noticeable rise in fortified/functional products, especially in drinking milk products, and cheese, as well as baby food. For instance,…