Turkey

Oral care in Turkey experienced positive growth in 2023, driven by a growing emphasis on essential hygiene products.

Direct selling in Turkey registered a further fall in constant values sales in 2023. A shift away from direct selling to e-commerce led to a drop in sales, as e-commerce also provides the convenience of direct delivery. In fact, direct selling was…

Bleach is a traditional, essential product within the Turkish home care market, consistently maintaining strong sales. The sales growth of bleach products generally exhibits steady patterns without significant fluctuations. Therefore, while bad…

Refrigeration appliances remains in a slight volume slump in 2023, albeit showing an improvement compared to the steeper declines seen in 2022. This is cited as an organic decline following the previous sales boost seen during the era of the…

Wine fell into a volume slump in Turkey in 2023, while value remained supported by unit price hikes. This volume decline in wine is due to the industry facing significant challenges, including poor grape harvesting, the aforementioned rising unit…