Turkey

Turkey is witnessing dynamic growth in social media and gaming expenditure. While consumers above the age of 18 and those in the workforce have the option to obtain credit or debit cards to access their wages, a different consumer profile is emerging…

One of the major issues of the pandemic was that people had fewer opportunities to do physical activities, as they stayed at home most of the time. Accordingly, many people gained weight, with the number of people diagnosed with overweight and…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Glass jars continued to be the most heavily used pack type in sweet spreads packaging in 2022. Glass packaging is a preferred packaging type since it is recyclable and durable as well as being tolerant to extreme hot and cold temperatures. As an…

In 2023, other hot drinks registered only marginal volume growth, driven by the solid performance of other plant based hot drinks, which are locally known as sahlep in Turkey. Sahlep is a milky hot drink made from wild orchid tubers and is a very…