Turkey

In 2023, wearable electronics demonstrated positive volume growth albeit at a lower rate than was achieved in the previous year. The economic crisis in the country, along with the major earthquake that hit the country in February 2023, were the main…

Ice cream is experiencing favourable growth, albeit with some challenges. Factors such as energy and electric prices, the cost of raw materials, and frozen distribution expenses are leading to a higher unit price increase compared to other product…

In 2023, RTD tea experienced a sizeable increase in volume sales, with growth reaching double-digits. The upbeat performance can be attributed to the perception of RTD tea as a healthier alternative to carbonated beverages. These beverages resonate…

In 2023, ready-to-drink (RTD) coffee witnessed substantial double-digit growth, which can be attributed to the heightened consumer awareness regarding these products. A growing variety of RTD coffee products are available in Turkey, with an expansion…

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…